- based on a limited menu and service, reduced development andoperational costs, and cheaper products. This segment has no indoor setting.Example:
craze swept the nation in the
1980‟s. It was practically impossible for
the ordinary citizen to leave his homeand arrive at any destination withoutseeing at least two competing lechonmanok kiosks in the streets. During thistime, Dwight and Dolores Salcedo werebusy trying out small new ventures
simply to “earn a little bit more incometo make ends meet.” Aside from their
regular day jobs, the couple also ventured into renting out Betamax tapes and gotinvolved with the bus transportation business. However, due to the political andeconomic crises in the country at that time, achieving even that humble goal of makingends meet proved to be a challenge. So in November of 1985, with two little babies justborn and willing to try any new thing out, the couple pooled P5000 from their savingsand borrowed another P5000 from their parents to put up their own lechon manok kiosk at Project 8, Quezon City, very close to where they lived then. Without any MBAs whichare common amongst entrepreneurs today, they went about with the business in their ownunique ways.
- characterized by customer self-service. Patrons move along a line where a serverplates a wide variety of hot and cold food which are already pre-packaged and drinks are self-service.c.)
Buffet and Smorgasbord
characterized by “all
eat” for a fixed price.
Tia Elena‟s in Baliuag
- characterized by a special theme thatincorporates the design, menu and service of therestaurant.Example:
Marton Theme Restaurant, inKaohsiung, Taiwan
We are a group of “muckrakers”
following our dreams. It all started when one of us was reading the manga, Dr. Slump on the