Telecommunication Markets in the Nordic Countries

Per 31.12.2010

About the Nordstat database

Established 2007 A descriptive database A selected number of variables that is comparable between the Nordic countries A dynamic database that will change and grow with developments in the telecom markets If not stated otherwise the sources for all figures are the NRA and national statistical agency of each country If not stated otherwise graphs includes figures for both private and business The figures are collected and controlled by the Nordic working group on statistics and definitions - Nordstat

Mobile Services

Mobile subscriptions1 per capita

1,70 1,60 1,50 1,40 1,30 1,20 1,10 1,00 0,90 0,80 0,70 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Per capita

Sweden

Norway

Finland

Denmark

Iceland

Number of mobile subscriptions is still growing smoothly in every Nordic country. The increase in difference between the countries can be explained by the development of mobile broadband subscriptions. Iceland was adopting mobile broadband later than other Nordic countries.
4
1Includes

both private and business GSM/UMTS subscriptions. Pre-paid subscriptions should be active last 3 months .

Mobile call minutes per subscription in a year

2 500 2 000
Minutes per year

1 500 1 000 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

Finland has a significant higher usage of mobile telephony for speech. Finland has the lowest penetration and usage of fixed telephony and of broadband telephony (VoIP). Denmark has the lowest minutes per subscription, but the highest use of SMS messages.
1

Subscriptions is the average of the number of subscriptions at the beginning and end of each year. Exclusive mobile broadband subscriptions

The average length of a mobile call

3,50 3,00 2,50
Minutes

2,00 1,50 1,00 0,50 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Iceland

The average length of a mobile calls are increasing slowly and getting closer to the average length of a fixed telephone calls in the Nordic countries.
6

Average number of SMS messages sent per subscription1 in a year

2 500 2 000 1 500
SMS per year

1 000 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

Average number of SMS messages send per subscription in a year are decreasing in Denmark after a strong growth during the beginning of the decade. Number of SMS are also decreasing in Norway. Number of SMS messages send t has been increasing fast in Sweden, but the last year shows slower growth. In Finland and Iceland the use of SMS messages have been quite modest.
1

Subscriptions is the average of the number of subscriptions at the beginning and end of each year. Exclusive mobile broadband subscriptions

Data volume transferred over mobile networks, average Gbyte per subscription
4,50 4,00 3,50 3,00

Gbyte per year

2,50 2,00 1,50 1,00 0,50 0,00 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

Data volume transferred over mobile networks have increased fast in every Nordic country. The growth in data traffic is close to or above 100 percent in all the countries except in Norway. It is the dedicated data subscriptions that generates most of the data traffic in mobile networks. Norway and Iceland has the lowest number of these types of subscriptions per capita, and Finland and Sweden the highest. This may be one of the reasons behind the relatively large difference in Gbyte per subscription. Sweden and Finland has a lower number of fixed broadband subscriptions per capita than the other countries, and possibly a larger share of customers that has substituted their fixed broadband with mobile broadband.
8
1Includes

subscriptions and traffic for both mobile and mobile broadband.

Growth in data traffic in mobile networks

(% growth in number of Gbytes)
350 % 294 % 282 % 300 %

250 %

200 % 148 % 150 % 103 % 100 % 91 % 109 % 102 % 92 %

2009
140 %

2010

50 %

37 %

0%

Sweden

Norway

Finland

Denmark

Iceland

Substantially slower growth in Norway in 2010 than in the other Nordic countries.
9

Data volume transferred over mobile networks, average Gbyte per mobile broadband subscription
35
30,7

30
Gbyte per year

25 20 15

22,9 18,0 15,8 18,9 17,2

22,4 20,0

2009 2010

10 5 Sweden Norway Denmark Iceland

Data volume transferred by mobile broadband subscriptions. The Swedish users are using twice as much data as users in Norway.

10
1Includes

only dedicated data or mobile broadband subscriptions

Fixed Call Services

Fixed telephony subscriptions1 per capita

0,80 0,70 0,60
Per capita

0,50 0,40 0,30 0,20 0,10 0,00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

The number of fixed telephone subscriptions per capita is decreasing in every Nordic country. The decrease is less apparent in Iceland.
12
1Includes

both private and business suscriptions. Includes PSTN, ISDN and broadband telephony (VoIP)

Broadband telephony (VoIP) subscriptions per capita

0,16 0,14 0,12
Per capita

0,10 0,08 0,06 0,04 0,02 0,00 2004 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

The number of broadband telephony subscriptions per capita is increasing fast in Denmark and Sweden. In Norway the growth has stopped. In Iceland there has been a strong growth the last year. In Finland the number of broadband telephony are relatively modest.

13

Share of broadband telephony (VoIP) of all fixed telephony subscriptions1

40 % 35 % 30 % 25 % 20 % 15 % 10 % 5% 0% 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

The share of broadband telephony of all fixed telephony subscriptions in the end of the year were over 35 percent in Denmark, over 30 per cent in Norway and almost 25 per cent in Sweden. In Finland and Iceland the share of broadband telephony of all fixed telephony subscriptions were relatively modest.
14
1All

fixed telephony subscriptions is PSTN+ISDN+broadband telephony

Number of fixed call minutes per subscriptions1 in a year

14 000 12 000
Minutes per year

10 000 8 000 6 000 4 000 2 000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

The usage is declining in all countries. Finland has the lowest usage, but has the highest usage of mobile telephony.
15
1

Subscriptions is the average of the number of subscriptions at the beginning and end of each year.

Share of mobile minutes of all originated minutes (incl. dial-up1)

100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

The graph shows that the usage of mobile telephony are more and more dominant in terms of minutes. The share of mobile minutes of all originated minutes is almost 90 percent in Finland. The share of mobile minutes of all originated minutes in Denmark and Norway where approximately 65 percent and in Sweden and Iceland where 53 and 55 percent respectively.
16
1All

originated minutes are the sum of all fixed minutes including dial-up internet and all mobile minutes

Internet Services

Number of fixed broadband subscriptions per capita

0,45 0,40 0,35
Per capita

0,30 0,25 0,20 0,15 0,10 0,05 0,00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

The growth has stagnated in all countries. There is even a decline in Finland and Sweden. This could partly bee explained by substitution to mobile broadband. All Nordic countries are within the OECD top 10 on broadband penetration.
1Including

18

both private and business subscriptions

Number of broadband subscriptions1 per capita (incl. mobile broadband)

0,70 0,60
Per capita

0,50 0,40 0,30 0,20 0,10 0,00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

When adding the growth in mobile broadband to fixed broadband the graph shows that Finlands then has the highest penetratino with almost 0,6 subscriptions per capita.
1Includes

19

both private and business subscriptions

Number of fixed broadband subscription with capacity of 10 Mbps or more per capita
0,20 0,18 0,16 0,14 0,12 0,10 0,08 0,06 0,04 0,02 2005 2006 2007 2008 2009 2010

Iceland only xDSL1

Per capita

Norway 8Mbps or more

Sweden

Norway

Finland

Denmark

Iceland

The graphs shows broadband penetration for subscriptions with speeds of 10 Mbps or more downstream.

subscriptions are advertised with speeds up to for example 12 Mbit/s. Actual speed depends on factors like distance from central exchange. We believe that this is the case for xDSL subscriptions also elswhere in the Nordic countries.

1Many

20

Number of mobile broadband subscriptions per capita

0,35 0,30 0,25

Per capita

0,20 0,15 0,10 0,05 2006 2007 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

The graph is showing the number of dedicated mobile broadband subscriptions in relation to the total population. About 30 out of a 100 inhabitants has a mobile broadband subscription in Finland, 18 in Sweden, 14 in Denmark, 12 in Norway and 11 in Iceland. The growth rate for subscriptions in 2010 is 80 percent in Finland, 72 percent in Iceland. And in Denmark, Sveden and Norway 36, 30 and 33 percent respectively.

21

Number of mobile broadband subscriptions+ add-on data packages per capita

0,35 0,30 0,25
Per capita

0,20 0,15 0,10 0,05 2008 2009 2010

Sweden

Norway

Finland

Denmark

Iceland

The graph shows that Finland and Sweden has about the same penetration rate. In Finland only dedicated mobile broadbands are included.
22

Share of broadband technologies in 2010 (all technologies incl. mobile broadband)

100 % 90 % 80 % 70 % 60 %
17 % 36 % 51 % 11 % 9% 19 % 8% 66 % 34 % 41 % 35 % 42 % 8% 25 % 27 % 24 %

50 % 40 % 30 % 20 % 10 % 0%
13 %

21 %

Sweden
DSL Cable television

Norway
Radio Satellite

Finland
Fibre

Denmark
Other fixed access

Iceland
Mobile broadband

Fibre incl. fibre + LAN and Ethernet + LAN

Sweden has the highest share of fibre. The number of xDSL subscriptions has fallen in all the Nordic countries for the first time.

23

Share of broadband technologies end of year 2010 (fixed broadbands)

100 % 90 % 80 % 70 % 60 % 50 % 40 %
71 % 87 % 55 % 58 % 20 % 28 % 15 % 26 % 15 % 26 % 10 % 12 % 11 %

30 % 20 % 10 % 0%

53 %

Sweden DSL

Norway Radio

Finland Satellite

Denmark Fibre

Iceland

Cable television

Other fixed access

24

Fibre incl. fibre + LAN and Ethernet + LAN

Market Shares

Market shares of mobile subscriptions1, two largest operators

Sweden Norway Finland Denmark Iceland

TeliaSonera

40,5 %

Telenor

50,3 %

Elisa

39,0 %

TDC (incl. subsidiaries)

41,2 %

Sminn

41,8 %

Tele2 (incl Optimal)

31,7% 72,1 %

NetCom & Chess

26,2 % 76,5 %

TeliaSonera

36,0 % 75 %

Telenor (incl. subsidiaries)

26,1 %

Vodafone

30,9% 72,7 %

Sum

67,3%

26
1Includes

both private and business subscriptions and mobile broadband subscriptions. Includes subsidiaires

Market shares of fixed broadband subscriptions1, two largest operators

Sweden Norway Finland Denmark Iceland

TeliaSonera AB

37,8%

Telenor

49,3 %

Elisa

34%

TDC (incl subsidaries)

61,6 %

Sminn

52,2 %

Telenor (incl Glocalnet, B2 Bredband)

17,9 % 55,6 %

NextGenTel

11,3 % 60,6 %

TeliaSonera

32 % 66 %

Telenor (incl subsidaries)

12,1 % 73,7 %

Vodafone

30,4 % 82,6 %

Sum

27
1Includes

both private and business subscriptions

Market shares of fixed telephony subscriptions1, two largest operators

Sweden Norway Finland Denmark Iceland

TeliaSonera AB

62,9%

Telenor

66,7 %

Elisa

38%

TDC

73,2 %

Sminn

70,3 %

Tele (incl Optimal)

17,9 % 74,7 %

Telio Telecom

5,9 % 72,6 %

TeliaSonera

22 % 60 %

Telia (incl. DLG Tele)

6,7 % 79,9 %

Vodafone

23,6 % 93,9 %

Sum

28
1Includes

both private and business subscriptions. Includes VoIP subscriptions.