Internet Marketing
Marketing on the Internet, or Internet Marketing as some people prefer to call it, can bevery rewarding. On the other hand, Internet marketing can be a humbling experience.Whether you’re new to the Internet, or have an established business, you need to have adirection, a plan.What is your goal? Are you planning on selling a product or service? Do you have aninterest in a niche market? Will that niche market survive in the long term or is it some passing fancy?Think about the previously written questions for a few minutes. Before going through thetrouble of setting up a web site (which is what most novice Internet marketers do), andthinking people are just going to show up and start buying your products and/or services,take some time to think it out. It takes more than a web site to make money on theInternet. The decision you make today, will affect your future. So take your time!If you plan to market on the Internet, there are a few things you need to know before youget started.
Customers vs. Leads
Depending on your business (niche market), whether selling products or services, there isone thing you will need, customers. There are many different ways in which you can getcustomers. Over the years, entrepreneurs have tried a lot of different ways; below is a listof some of those means.
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Purchase leads and try to turn them into customers.
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Send out emails to all contacts in your email address book.
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Send out post cards/mailers to your sphere of influence.
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Call your family and friends.
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Place signs/posters throughout your community.
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Places ads in newspapers and/or magazines.All of these methods have worked and will probably continue to work, as long as you’rewilling to put forth the effort. Let it be known that none of the means listed aboveguarantee you success. These are justifiable means of marketing that have been used inthe past. The method you chose will most likely depend on your budget and your personality. No two people are alike!Of the methods listed above, buying leads, in all actually, is probably the most expensive.The reason I say that is because most leads, however they’re generated, are typically notlaser focused on your particular business and/or product/service. They are most likelygeneric leads that have been generated through some sort of automated system. Theywere, in all probability, asked general questions, which may or may not, have beenrelated to your business, product and/or service.
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