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Marija Sijan Mitrovic,
DT FundraisingRuzveltova 1a, Belgrade, Serbia
Belgrade and Tirana, January 2012
 Best Practice Case Study
of theParticipatory Market Chain Approach (PMCA)application as part of the SDC funded project“Sustainable Agriculture Support to Albania”2009 to 2011
 
 
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The
SASA Project (Sustainable Agriculture Support to Albania)
relates to a development project that came to an end in2011. Funded by the Swiss Agency for Development and Cooperation (SDC) and the Swiss State Secretariat for EconomicAffairs (SECO), the SASA project aimed to boost overall economic and rural development through the creation of important income for the rural population while ensuring sustainable production practices and market development foragricultural quality products from Albania. This document presents the project’s main results relating mainly to its lastphase (2009 – 2011), which was based on the application of the
Participatory Market Chain Approach (PMCA)
, aparticipatory intervention methodology to trigger market-led commercial, technical, and institutional innovations.
 
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List of abbreviations
CEFTA Central European Free Trade AgreementEE External EvaluationEU European UnionFFM Fact Finding MissionFiBL Research Institute for Organic AgricultureGDP Gross Domestic ProductGTZ German Technical CooperationIOA Institute for Organic AgricultureLEIA Low External Input AgricultureLSG Local self – governmentMDU Market Development UnitNGO Non-governmental organizationOAA Organic Agriculture AssociationOECD DACOrganization for Economic Co-operation and Development,Development Assistance CommitteePDU Production development UnitPMCA Participatory Market Chain ApproachPMU Project Management UnitR&D Research and developmentSAA Stabilization and Association AgreementSASA Sustainable Agriculture Support to AlbaniaSDC Swiss Agency for Development and CooperationTG Thematic Group
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