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    Saqib Taimoor
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    Chapter 9 Krizan Business Communication (c)2005 Targeting their interests, goals, values, and needs make taking desired action more probable. The direct plan is used when receiver is willing to take required action.

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    Chapter 9 Krizan Business Communication (c)2005 Targeting their interests, goals, values, and needs make taking desired action more probable. The direct plan is used when receiver is willing to take required action.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    49 views10 pages

    Persuasive Business Messages

    Uploaded by

    Saqib Taimoor
    Chapter 9 Krizan Business Communication (c)2005 Targeting their interests, goals, values, and needs make taking desired action more probable. The direct plan is used when receiver is willing to take required action.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    9

    Chapter 9 Persuasive Messages

    Why is receiver analysis crucial to the success of persuasive messages?

    Chapter 9

    Krizan Business Communication 2005

    Targeting their interests, goals, values, and needs make taking desired action more probable.

    Chapter 9

    Krizan Business Communication 2005

    Why are persuasive messages written using the indirect plan?

    Chapter 9

    Krizan Business Communication 2005

    The sender presents benefits first convincing receiver to read entire message and possibly take action.

    Chapter 9

    Krizan Business Communication 2005

    When is the direct plan appropriate for writing persuasive messages?

    Chapter 9

    Krizan Business Communication 2005

    The direct plan is used when receiver is willing to take required action.

    Chapter 9

    Krizan Business Communication 2005

    Distinguish between the message plan used for routine and non-routine claims.

    Chapter 9

    Krizan Business Communication 2005

    Routine claims use the direct plan.

    Chapter 9

    Krizan Business Communication 2005

    Non-routine or special claims deal with disputes. Sender must convince receiver the adjustment or refund is acceptable.
    Chapter 9 Krizan Business Communication 2005 10

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