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Welcome to Honda Ltd.,
H C M I n t e r n a t i o n a l U n i v e r s i t y
S t r a t e g i c M a n a g e m e n t f o r G l o b a l G r o u p 8
Outline
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Introduction
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Five levels of strategy
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Decision maker
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The six external environments
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Global challenges
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Analyze the firm’s structure
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Organizational process
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Social responsibility
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Managing people
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Evaluations and controls
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Conclusion
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References
The Power of Dream
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SoichiroHonda (1906-1992) wasJapanese engineer and industrialist,and founder of Honda Co.,Ltd.
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In 1937, Honda began producingpiston rings-used in motorcycles.
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In 1948, Honda stared producingcomplete motorcycles.
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In 1949, Takeo Fujisawa joined theHonda ( one of the most person lead
to Honda’s success )
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In 1968, Launching the Honda 1300-
Honda’s first small car.
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