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Kodak vs Fuji

Kodak vs Fuji

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Published by 053002

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Published by: 053002 on Mar 05, 2012
Copyright:Attribution Non-commercial

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10/06/2012

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KODAK VERSUS FUJICASE ANALYSIS
 
The Battle for Global Market Share2
SITUATION ANALYSIS-KODAK 
19761976
Controlled 90% of the film market and 85%of camera sales in the United States.
1987-19921987-1992
Decreased in share of film market by 5%
19911991
Launched the first professional digitalcamera
19981998
Committed $1.2 billion to two joint ventureswith the Chinese government
19991999
Became number two in digital cameras inthe United states with a 27% market share
20012001
Launched “Where it all clicks” theme tostimulate digital imaging
20022002
Launched the first mass-market productfor digital film processing
20032003
Controlled most photofinishing transactionin the United States with 15% unprofitabledigital camera market
Situation Analysis#1 CombatCompetition#2 AnticipatingMarket Changes#5 Digital IntegrationRecommendations#3 FUJI’S FutureGrowth Prospects#4 Challenges aheadof FUJI
 
Kodak Gallery Commercial –Live Forever 
Corporate Strategy3
Situation Analysis#1 CombatCompetition#2 AnticipatingMarket Changes#5 Digital IntegrationRecommendations#3 FUJI’S FutureGrowth Prospects#4 Challenges aheadof FUJI

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