MUSIC SALES DATA 2006-2010 - India

(CURRENT AS AT SEPTEMBER 2008)

India’s music and digital music growth is driven strongly by mobile music; mobile
music will constitute more than 85% of all music purchased by 2010 in India!

Mobile music outsold physical music in Asia-Pacific in 2007, and in India by end 2006
In the Asia-Pacific digital music growth is fuelled by mobile music purchases, which will
comprise 65% of all music purchased in the region within two years

Category Region 2006 (US$) * 2007 (US$) 2010 (US$)

US$ Millions
Total Music Retail Global 46,600 40,000 39,000
Asia 8,700 11,200 13,800
Pacific
India 396 (INR 1,782 Cr.) 610 (INR 2,747 1,100 (INR 4,954
Cr.) Cr.)
Mobile Music Global 8,000 11,000 15,000
Asia 3,590 6,000 9,000
Pacific
India 228 (INR 1,027 Cr.) 450 (INR 2,027 1,000 (INR 4504
Cr.) Cr.)
Online Music Global 1,300 3,000 6,000
Asia 96 200 780
Pacific
India 0.04 (INR 22 lakhs) 0.04 (INR 22 .22 (INR 1 crore)
lakhs)
Total online + mobile Global 9,300 14,000 21,000
music revenues
Asia 3,686 6,200 9,800
Pacific
India 228 (INR 1,027 Cr.) 450 (INR 2,027 1,000 (INR 4504
Cr.) Cr.)
Total physical musical Global 29,300 26,000 18,000
sales
Asia 5,000 5,000 4,000
Pacific
India 168 (INR 756 Cr.) 160 (INR 650 125 (INR 550
crores)*** crores)***

* Calculated on May 2007 currency exchange rates; ** Altered according to actual ARIA sales figures
for 2006; *** Calculated at USD exchange rate of 40 rupees

SOURCES: Raw sales and forecasts sourced from Soundbuzz data, PwC Media & Entertainment Outlooks
2006-2010 and 2007-2011, Informa Media & Telecoms, IFPI, ARIA and local Industry associations.

MUSIC CATEGORIES:
Total music sales = consumer spending on physical music, licensed digital (online) distribution and music purchased
from mobile phones.
Mobile music sales = monophonic and polyphonic ringtones, truetones/mastertones, ringback tones/callertones, full
songs/videos
Online music sales: Legally distributed music which is downloaded to PC, iPod or MP3 player