March 2, 2012 Digitas Health FMC POV Page2 of 4
Brand teams should take advantage of this ability and use “preview” as a stagingenvironment. Screen shots of this new design should be reviewed and approved by themedical, legal, regulatory committees as soon as possible so it is implemented on time.Pages promoting products will, of course need to be submitted to OPDP (or APLB) prior toimplementation. Given the tight timeline, it is recommended that brand teams use existingapproved assets to ease the approval process.
: Existing tabs on brand pages will not be eliminated. Instead, brands will beforced to prioritize which tabs will be prominently displayed in one of the fouravailable spots on the Timeline homepage. Deprioritized tabs will still be accessible,but visitors will have to click a drop-down menu to display them. Tabs will also nowbe 810px wide.
: At this time, Timeline is not yet available for brand pages on mobile devices.No dates were given for mobile implementation, but future implementation isreportedly in the works. Current mobile implementations will continue unchanged forthe time being, so companies do not need to immediately make changes.
: Brands can backdate all aspects of their Timeline at any time, butcannot date forward (e.g. the Timeline can reflect when the company was founded orimportant research milestones, but not talk about anticipated future events). Whenupdating the page with the backdate feature, it is possible to disable the feature thatupdates our fans on these changes to avoid spamming them; in this case, updateswill only show up on the brand page itself.
Pinned Page Post
: Pinning allows brands to highlight important posts on their wallfor up to a week. For example, if a brand posts daily but wants an important post tostay at the top of the list, Page Posts allows prioritization such that and thedesignated post would always bubble up to the top. This feature could be used tohighlight Offers the brand wishes to remain top-of-mind. This post could alsopotentially contain risk information in the form of Important Safety Information,community guidelines, or any other information that is deemed essential (e.g. link tothe PI, PPI, Med Guide).
: New controls will be put in place to allow the administrator to determine if a post will show up on the page wall. Additional details about these features areforthcoming.
: With the addition of Timeline, there are a number of additional layoutchanges that should be considered:
The logo will be front and center, to the exclusion of dates, promotions, callsto action, offers, and calls to Like a page
Pages will need to develop copy to reflect what the page is about, as thisinformation will be highlighted on the page
Pages will need to design/choose a large cover photo. This photo can changefrequently and will set the tone for the brand and the page. The image isdesigned to be 851 x 315 pixels