INTERNATIONAL MARKETING(IM) & INTL.MKTG.

RESEARCH(IMR),2008
IIPM- MBA- FW/07-09/ 4th Trimester SESSION PLAN

Session syllabus topic

1 Scope & challenges of IM / Dynamic Environment of Intl.trade

2 Cultural dynamics of Global Markets /Business customs in global mktg.

3 Political/ Intl. Legal environment

4 Global Mkt.research/Emerging Mkts./ MN market regions & groups

5 Global mktg.mgmt./Producers-Consumers matrix

6 Mktg. Of Ind.products & services /Intl. Distribution systems

7 Global advtg. & promotion systems / Pricing strategies for Intl.mkts.

8 Channels of Distributions-DIRECT /INDIRECT Channels

9 Intl. Mktg. Research /secondary data sources

10 Primary research in Intl.Mktg./ Questionnaire Design /Data analysis

11 Application of Mktg.Research in Intl.mktg.decisions

12 Internet in Intl. Mktg.Research / Limitations of Research

13 Region specific mkt. Research-Asia Pacific/Africa-M.East/Europe/Americas

14 An overview of Intl Mktg.
15 An overview of Intl Mktg.Research

Case Discussion & Case Presenatation by students on some of the above topics.

Internal Assessment –Quiz/mid-term test : 30 marks

End term assessment exam : 70 marks

Dr.PRADIP DESAI
B.E.,M.B.A.(IIFT),LL.B.,Ph.D.(Mgmt-U.S.A.)