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Mercadeo

Mercadeo

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Published by Constanza Posada

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Published by: Constanza Posada on Mar 07, 2012
Copyright:Attribution Non-commercial

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03/07/2012

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Mercadeo
Ing. Constanza Posada S
 
Mercado
Grupo de individuos con necesidades, deseos
y expectativas.
Necesidad ?
Deseo ?
Expectativa ?
 
Necesidad : Sentimiento de Carencia
Deseo : el sentimiento de carencia generaidealizaciones, que satisfacen en ese mundo
ideal la necesidad que ha surgido.
Expectativas : las características determinadas.

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