© comScore, Inc. Proprietary.
Introduction to 2012 Canada Digital Future in Focus
Technological innovations in digital device hardware and software have enabled a rapid
increase in consumers‟ digital consumption habits, marking an exciting time for the digital
media industry and depicting an even more influential year ahead. Successful navigationof this fast-evolving landscape requires a thorough review of the current environment, andmore importantly, the underlying trends that are shaping the future of digital.comScore presents the 2012 Canada Digital Future in Focus, its annual report on theprevailing trends in general web usage and demographics, social media, online video,digital advertising, mobile and search that are defining the current Canadian marketplaceand insights into what these trends mean for the year ahead.For further information, please contact:Kevin DuongcomScore, Inc.firstname.lastname@example.org +1 416.646.9981