)1-14.201105:00PM
215,9779911
PAGP..
21
'J
/
thelukenscompany
2600snlrlln9lOil~""d.
9"
floorI'tlone:70~·845-848~
...rti'~on,
v....
2,..2206
~.II'J"'ulcens<:Q",p.lf1V.(am
A.GJtE_EMENTTHISAGREEMENTmadeandenteredintoasofthis
-.11::_
dayofJvV(,2011byandbetweenTheLukensCompany,(2800ShirlingtonRd,Suire900,Arlington,
VA22206),
andtheNationalOrganizationforMarriage
(2029K
Street
NW,
Suite
300,
Washington,DC
20006),
is
a
non-exclusiveagreementfordirectresponsemarketingconsultationandmanagement,thecreationandproductionofdirectmailpackages.AnythingadditionalIntermsofinternetconsultationwillbewrittenunderseparatecontract.TLC,TheLukensCompany,(hereinaherTLC),andtheNationalOrganizationforMarriage(hereinafterNOM),agreetothefollowingterms:
A.
~ultatiQn
Servic.es.
1.DirectMailconsultationservicesprovidedbyTLCwillincludeprovidingadvice
on
directresponseprojectsandaidintheselectionoflists,copystrategyandconceptbrainstorming.creationandmanagementofdirectmail,
list
analysisandcostanalysis.
2.
Toperform
the
tasks
in
section
Al
above,TLCwillmeetwithNOMasnecessaryandwillbeavailableforunlimitedtelephone,
mall
ande-mailcontact.3.Ti..C
wm
chargeNOMamonthlyretainer
of
53,000fortheaboveconsutrauonservices.
L
TLCwillcreatecopyandgraphicdesignfordirectmailpackagestomallcurrent.lapsedandprospectivedonors
as
partofNOM'sdirectresponseprogram.CopyandgraphicdesigncreatedbyTLCforandonbehalfofNOMwillbeapprovedbyNOMinwritinginadvanceofanyproductionor
mailing
ofsaidcopy
by
ILL
2.
TLCwill
chargeNOMa
feeof
$.04
perlettermailedor
$3,000
peruniquepackage,whichever
Is
greater,formailingscreatedundersection
B1
above.
'Untque
Package"
is
definedas
a
package
for
which
at!
components,otherthanenvelopes,areneworsubstantiallydifferentcopy.