Literally hundreds of thousands of people are working on theseprojects and not all of them are professional freelancers andconsultants. Many of these folks are your employees, doing this workin their "free" time because it's challenging, they can pick their project,and they know up front what the reward is. This model is explodingand it's changing the game of work.While there are many companies who have started looking tocrowdsourcing as a way to supplement their internal development orR&D efforts, I think that the real opportunity might be to unleash thepower of crowdsourcing internally. Why not post cool or challengingprojects internally and let individuals or groups of people chose whatthey'd like to work on? Why not allow your own employees to pick andchose some of their work? Or, to take it a step further, why notcompletely blow up the idea of a job description and the formalposition structure? Instead of having a formal position, why not changethe system completely? Assign point values to tasks and projects andthen post them for individuals to work on. Then, allow your talentedfolks to pick and chose what tasks they work on with the expectationthat they deliver at least so many "points" worth of work each monthor quarter. This is probably far too simplistic, but you get the picture.The potential to apply the principles of crowdsourcing internally areunlimited.