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Cut On Your Bias: Crowdsourced Fashion Design

Cut On Your Bias: Crowdsourced Fashion Design

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Mar 08, 2012
Copyright:Attribution Non-commercial

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02/03/2013

 
Posted by notorietyinc on Mar 2, 2012
Crowdsourcing is hardly anything new, however, there are new andinteresting ways it is being applied. Check out Cut On Your Bias,an online fashion store that goes a step further by asking consumers to helpdesign their new collections.
 
Located in New York, the startup has already begun working withdesigners such as Carlos Campos and Inigo Elizalde, who have providedinitial ideas for products ranging from clothes to home accessories. CutOn Your Bias encourages users to customize these designs, choosingfrom a range of different materials, colors and cuts. Following a publicvote, the most popular customized design will go into production andbecome available as a limited edition collection on the site, while userswho voted for the winning design will receive a 25 percent discount onthe final price. The site is updated with a new collection each week andvoting cycles close every Sunday at midnight. The video below explainsa bit more about the process:Cut on Your Bias Introduction from Louis Monoyudis on Vimeo. 
Crowdsourced fashion design isn’t anything groundbreaking, however 
Cut On Your Bias differs in that it provides the public with a template towork with before they are allowed to design, ensuring a degree of quality control. At present, the online store only ships inside the US.What are your thoughts on this new type of business?

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