3625 North Hall Street Suite 740 Dallas, Texas 75219 214.720.0555 www.DALLASFilm.

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News Release
FOR IMMEDIATE RELEASE The Dallas Film Society Announces Exclusive Southwest Premiere of MY WAY to be Centerpiece Gala at the Dallas International Film Festival with celebrated South Korean Director, Kang Je-Gyu 25th Anniversary Celebration of ROBOCOP with cast and crew reunion to mark Closing Night festivities DIFF 2012 to be dedicated to Cinemarks film industry visionaries, Lee Roy and Tandy Mitchell Groundbreaking digital initiatives will launch the Festival to a new audience through live streaming and exclusive online content

Dallas, TX, March 8, 2012 The Dallas International Film Festival presented by Boardwalk Auto Group Volkswagen Dealers announced today that the South Korean epic, MY WAY (2011) will be featured in one of the coveted Centerpiece screening slots with director, Kang Je-Gyu in

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attendance. The Closing Night festivities will be marked by a special cast and crew reunion to celebrate the 25th anniversary of the Sci-Fi classic ROBOCOP, which was shot in Dallas. DIFF also announced that the 2012 Festival will be dedicated to Cinemarks Lee Roy and Tandy Mitchell. Additionally, groundbreaking digital initiatives will launch the Festival to a new

audience through live streaming and exclusive online content.

For the 2012 DIFF, artistic director, James Faust is featuring South Korean films and filmmaking as its international spotlight. As one of the biggest productions in South Korean history, the WWII epic, MY WAY (courtesy of Well Go USA Entertainment and CJ Entertainment) will be featured as the Festivals Tuesday night Centerpiece on April 17. Famed South Korean director, Kang Je-gyu (TAE GUK GI: THE BROTHERHOOD OF WAR (2004); SWIRI (1999)) from Seoul, South Korea will present the film in Dallas for the first time to a Southwest audience. There is a very strong Korean community in Dallas and a real interest in its film industry, said James Faust. MY WAY and Kang Je-gyu will thrill our audience. Inspired by a true story, the imagery and cinematography in this film is breathtaking but its also a classic story about friendship, dedication and sacrifice. As MY WAY features the international star power of Dong-gun Jang, Jo Odagiri and Fan BingBing, we have a truly compelling Tuesday night Centerpiece that showcases the breadth of South Korean filmmaking. This is exactly what I hoped for when creating this International Spotlight category.

Wrapping the 2012 Festival on Saturday, April 21 will be the 25th anniversary celebration of ROBOCOP. Presented in partnership with the Dallas Film Commission, the historic Texas

Theatre will host many of the cast and crew that worked on the film for the films first official reunion since it was shot in Dallas 25 years ago.

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Lynn McBee, Chairman of the Dallas Film Society Board of Directors announced that the 2012 Dallas International Film Festival presented by Boardwalk Auto Group Volkswagen Dealers will be dedicated to Texas natives and Cinemark visionaries, Lee Roy and Tandy Mitchell, who founded Cinemark USA, Inc in 1987. Cinemark is now the highest attended theatre circuit in the world and operates the second largest number of screens for worldwide theatre exhibitors with 456 theatres and 5,152 screens in 39 States and 13 Latin American countries. I am so proud to be dedicating the 2012 Festival to Lee Roy and Tandy Mitchell. They are extremely

deserving of this accolade, said Lynn McBee. What they have achieved in the last 25 years at Cinemark is an inspiration. Over 247 million guests across the world attended the Cinemark theatre circuit in 2011. They help put film on a pedestal by offering breakthrough technologies, comfort, and maximum entertainment value at each of their Cinemark theatres. It is important to us at the Dallas Film Society that we recognize the exceptional achievements of trailblazers within the film industry and there is no better example than Lee Roy and Tandy. Lee Roy, Cinemarks Chairman, famously says Eventually you have to go out on a limb, because thats where the fruit is. We want to honor that passion and vision at our festival.

For the first time, DIFF is launching digital initiatives that promise to offer the Festival experience to a worldwide audience. Partnering with San Antonio-based NewTek and cloudbased video platform Livestream, DIFF will use NewTeks TriCaster system to deliver the fest experience live online, in hi-definition, as well as create video content for instant playback. Live and recorded events will be streamed at http://www.DallasFilm.org throughout the Festivals run from the star-studded opening night red carpet, to one-on-one interviews with filmmakers, to capturing Q&As with cast and crew and special guests, to the final awards ceremony, the Dallas Film Society Honors. Each year the Festival is attended by more than 30,000 people, all here to see some of the years highly-anticipated independent films, said Lee Papert, president and CEO of the Dallas

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Film Society. Online video coverage of our events can offer this extraordinary content to a larger audience and introduce film lovers to films and filmmakers that they might not otherwise have the opportunity to see. This takes DIFF to a whole new level for us and by expanding our virtual audience it means we can touch many more film lovers across the world. exhilarating for us. In preparation for the Festival, DIFF is launching a new, state-of-the-art website developed by Pencilneck Software, a Dallas and Canadian company dedicated to the development of new web technology. The festivals site www.DallasFilm.org will feature a responsive design that allows the site to instantly adapt to any platform desktop, tablet or mobile device and it will bring the excitement of the Festival to its homepage in April with news, live video, Festival information and social interaction. That is

A final addition to the DIFF digital line-up comes through partnering with highly respected ticketing solution provider Prekindle to handle its most crucial customer-service areas: the Box Office and the Online Festival Guide. Prekindles expertise will be seen at the 2012 DIFF Box Office at the Festival Village in Mockingbird Station and in their complex, custom Internet software that gives the Festival the ability to publish its first ever online Festival Guide. The guide gives attendees unique scheduling and purchasing options, allows DIFF to fully describe its films and events, and gives films and filmmakers more online exposure and promotional capabilities.

Passes are currently for sale and range from $100 for a Festival Lounge Pass to $750 for an allaccess Star Pass. Tickets go on sale at the Prekindle Box Office and online to the public on March 22. The Prekindle Box Office will be featured as part of the Festival Village at Mockingbird Station. For further information on pass levels and how to purchase passes visit: www.dallasfilm.org or telephone 214.720.0555.

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ABOUT THE DALLAS FILM SOCIETY The Dallas Film Society celebrates films and their impact on society. A 501(c)3 non-profit organization, the Dallas Film Society recognizes and honors filmmakers for their achievements in enhancing the creative community, provides educational programs to students to develop better understanding of the role of film in today's world, and promotes the City of Dallas and its commitment to the art of filmmaking. The annual Dallas International Film Festival, scheduled for April 12 22, 2012, is a presentation of the Dallas Film Society. In addition to producing one of the largest festivals in the Southwest, the Society produces numerous year round events, screening series and partnership programs with arts organizations around the city. For more information, call (214) 720-0555, or visit www.dallasfilm.org. The offices of the Dallas Film Society are located at 3625 North Hall Street, Suite 740, Dallas, TX 75219. 2012 FESTIVAL SPONSORS: ABCO, Akin Gump Strauss Hauer & Feld, Austin Film Festival, Barefoot Wine & Bubbly, Baylor Healthcare System, BNYMellon, Boardwalk Auto Group Volkswagen Dealers, CBS Radio, Colibri Promotions, Community Trust Bank, Cowles & Thompson, D Magazine, Dallas Film Commission, Dallas Observer, Design Expediting Services International, Division of Film & Media Southern Methodist University, Downtown Dallas, Inc., Earth Day Dallas, El Creative, Eurochannel, Faulkner Design Group, Forte Public Relations, G Texas Custom Catering, GrandLuxe Magazine, Metro PCS, Modern Luxury, Mockingbird Station, MySweetCharity, NorthPark Center, Pencilneck, Post Asylum, Prekindle, Private Social, Pure Evil Sound & Music, Reel FX, SAGIndie, smartwater, Stella Artois, Temerlin Advertising Institute at Southern Methodist University, Texas Association of Film Commissions, Texas Capital Bank, Texas Film Commission, Texas Western Hospitality, Time Warner Cable, TXU Energy, Univision, Videotex Systems, Inc., West Village, WFAA, Whole Foods Market, WRR Classical 101.1 ABOUT BOARDWALK AUTO GROUP VOLKSWAGEN DEALERS Boardwalk Auto Group has three Volkswagen Dealerships serving the North Dallas community. Boardwalk Volkswagen, located in Richardson, Texas, was recently named 2012 Volkswagen Dealer of the Year for Texas by DealerRater reflecting on the dealer's commitment to unparalleled customer service. Park Cities Volkswagen and McKinney Volkswagen are also two of the Highest-Rated DealerRater Certified Volkswagen Dealers in Texas. Boardwalk Auto Group Volkswagen Dealers offer the absolute best selection and price in the Metroplex in addition to their state-of-the art Service Departments. Boardwalk Auto Group is one of the premier auto groups in the nation representing Porsche, Audi, Ferrari, Maserati, Lamborghini and Volkswagen. For more information about Boardwalk Auto Group Volkswagen Dealers, please visit www.DallasVWDealers.com.

PRESS AND MEDIA CONTACT:

Emily Hargrove 214.890.7912 ext 28 ehargrove@fortepr.com Kelly Kitchens 972.437.1845 kelly@kellykitchenspr.com

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