Mental Marketing and TJA Advertising Receive "Excellence in TourismMarketing Award" from the California Travel and Tourism Commission
Mental Marketing and TJA Advertising & Public Relations, two leading California Central Coast marketing firms, have been recognized by the California Tourism and Travel Commission with the prestigious 2012 “California Excellence in Tourism Marketing Award” at the Visit CaliforniaOutlook Forum. A panel of tourism industry marketing experts awarded them the “Best Print Advertisement."
Templeton, CA, March 08, 2012 --(PR.com)-- Mental Marketing (mentalmarketing.com) and TJAAdvertising & Public Relations (tjaadvertising.com), two leading California Central Coast marketing,advertising and public relations agencies, have been recognized by the California Tourism and TravelCommission with the prestigious 2012 “California Excellence in Tourism Marketing Award” at the VisitCalifornia Outlook Forum, held February 21-23 in Sacramento. A panel of tourism industry marketingexperts awarded them the “Best Print Advertisement” for the San Luis Obispo Visitors & ConferenceBureau's (SLOVCB) “California's Natural Escape BID Co-op Campaign.”Mental Marketing and TJA were tasked with delivering a campaign for the SLOVCB that united thearea's major tourism Business Improvement Districts, namely the Unincorporated San Luis ObispoCounty Business Improvement District (CBID), Pismo Beach BID, Paso Robles BID (Travel Paso RoblesAlliance), San Luis Obispo BID, and Morro Bay BID. As part of the county-wide branding campaigndesigned to differentiate the destination and demonstrate the benefits of combining resources amongst theBIDs, John Sorgenfrei, President of TJA Advertising and Mark Elterman, CEO of Mental Marketingcreated a media strategy that included a 22-page regional profile in US Airways Magazine April 2011issue, where the award winning ad was featured. Creative direction for the ad by William Stansfield,President of Mental Marketing, showcased the unique experiences that inspire visitors to discover the richdiversity throughout the County. As a unifying call to action, the ad offered a getaway sweepstakesthrough a dedicated website landing page that enabled visitors to find more information about the countyattractions.In addition to uniting the County Business Improvement Districts, the campaign generated 8,447 landingpage unique visits, 4,328 sweepstakes entries, and a 12% increase to the consumer database.“The teamwelcomed the opportunity to collaborate on this countywide project to support tourism—thelifeblood of our local economy and our state. We thoroughly enjoy what we do, which makes it evenmore fantastic to be recognized by our top marketing peers in this industry,” said Mark Elterman.About Mental Marketing Inc.Mental Marketing, Where Grey Matter Matters, is a full-service interactive, marketing, advertising andpublic relations agency located on the California Central Coast. Founded in 2006, Mental Marketing'steam includes strategically-placed specialists managed by the founders William Stansfield,President/COO and Mark Elterman, CEO. Current and former clients include: Norcast TelecomNetworks, Festival Mozaic, San Luis Obispo Visitor and Conference Bureau, We Olive Franchising,Travel Paso Robles Alliance, Friends of Hearst Castle, American Express Publishing, The Ritz Carlton