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Marketing Research on McDonalds

Marketing Research on McDonalds

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Published by Marketing Expert
http://pakistanmba.jimdo.com
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http://pakistanmba.jimdo.com
For downloading this project and many other projects, reports and assignments for free please visit http://pakistanmba.jimdo.com

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Published by: Marketing Expert on Mar 09, 2012
Copyright:Attribution Non-commercial

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08/25/2013

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HISTORY
1949- French fries replaced potatochips and thick milk shakes wereintroduced
1955- a person named Ray Kroc tookthe franchise of Mcdonalds andopened a restaurant in Illinois. Theattention getting red and whitebuilding with golden arches wasdesigned by an architect namedStanley Meston
1956- Ray Kroc hires future chairmanFred Turneer to work as thecounterman for Mcdonalds in desplaines
 
1958-
Mcdonald’s sells it’s 100
millionth hamburger
1959-100
th
restaurant was openedin Fond du lac
1962- Indoor seating wasintroduced
1965-Mcdonalds introduced its firstpublic stock offering
1966- Ronald Mcdonald appears infirst television commercial

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