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Mvas Report 2008

Mvas Report 2008

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For downloading this project and many other projects, reports and assignments for free please visit http://pakistanmba.jimdo.com

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Published by: Marketing Expert on Mar 09, 2012
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03/21/2013

 
MOBILE VALUE ADDEDSERVICES IN INDIA
A Report by IAMAI & eTechnology Group@IMRB
August 2008
@ Internet and Mobile Association of India, 2008
 
© Internet & Mobile Association of India (IAMAI), 2008All rights reserved. No part of this report may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Association of India
 
 IAMAI & eTechnology Group@IMRB0Mobile VAS in India, August 2008 
Table of Content
Executive Summary
.................................................................................................................................1
1.0 The Indian Mobile Telephony Market – An Overview
................................................................3
2.0 Need for MVAS
..................................................................................................................................8
3.0 Mapping Mobile Value Added Services
.......................................................................................10
3.1 Defining VAS
................................................................................................................................10
3.2 Understanding Different MVAS categories
.............................................................................11
3.3 Perceived & Practical value of various categories of MVAS
.................................................13
3.3.1 Perceived & Practical value of Entertainment VAS
.............................................................13
3.3.2 Perceived & Practical value of Info VAS
...............................................................................14
3.3.3 Perceived & Practical value of Mcommerce
..........................................................................14
3.4 Pillars of MVAS
............................................................................................................................14
3.5 Mobile VAS in rural market
.......................................................................................................15
4.0 Understanding MVAS Ecosystem
.................................................................................................17
4.1 Understanding the role of various entities
...............................................................................17
4.2 Role overlapping
..........................................................................................................................18
4.3 Revenue distribution
...................................................................................................................19
4.4 The key factors playing role in revenue distribution
.............................................................20
4.5 Comparative analysis of roles and challenges of various stakeholders
..............................21
5.0 Mobile VAS access modes
..............................................................................................................22
6.0 Mobile VAS access devices
.............................................................................................................25
7.0 3G and its impact in Indian MVAS market
..................................................................................27
7.1 Defining 3G
...................................................................................................................................27
7.2 Analyzing strengths and weaknesses of 3G
.............................................................................27
7.3 Impact of 3G
..................................................................................................................................27
8.0 Drivers to the growth of MVAS market in India
........................................................................28
9.0 Barriers to the growth of MVAS in India
.....................................................................................30
10.0 New services in the MVAS market
.............................................................................................32
11.0 Mobile VAS market in India
.........................................................................................................36
12.0 Future of Mobile VAS in India
.....................................................................................................38

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