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Quick Peek: Engage

Quick Peek: Engage

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Published by Brian Solis
A sneak peak into Engage by Brian Solis without having to buy the book!
A sneak peak into Engage by Brian Solis without having to buy the book!

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Published by: Brian Solis on Mar 09, 2012
Copyright:Attribution Non-commercial

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04/11/2013

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Contents
Foreword Ashton Kutcher xiiiPreface xIntroduction Welcome to the Revolution xviiChapter 1 The Social Media Manifesto 1
The Socialization of Media is Years in the Making 1The Future of Business is Already Here 3We are the Champions, We are not Messengers 4Conversations Happen with or without You 5Social Media is One Component of a BroaderCommunications and Marketing Strategy 6Building a Bridge between You and Your Customers 7Being Human versus Humanizing Your Story 8Social Science is no Longer an Elective 9You are not Alone 11Notes 12
Chapter 2 Making the Case for Social Media: The FiveWs
+
H
+
E 13
The Rise of 
Unmarketing 
13People Influence Buying Decisions, Online and Offline 15The Democratization and Socialization of Branded Media 15Notes 17
Chapter 3 The New Media University 19
Integrated Marketing: The Tools 19Dening Social Media 20When Words Lose Their Meaning 21
 
vi
CONTENTSChapter 4 The New Media University 101: Blogs, Podcasts,and Livecasts 25
Blogs 26Blog Example: Southwest Airlines and Dell 29Podcasts 30Podcast Examples: Fidelity Investments 31Wikis 31Wiki Example: Oracle 32Notes 32
Chapter 5 The New Media University 201: Communities,Social Calendars, and Livecasting 33
Crowd-Sourced Content Communities 33Social Calendars and Events 35Livecasting 37
Chapter 6 The New Media University 301: Imagesand Multimedia 39
Images 39Images Example: JetBlue and the American Red Crosson Flickr 40
Chapter 7 The New Media University 401: Dashboards,Social Networks, and Brands 43
Social Media Dashboards 43Social Networks 46Branded and Purpose-Driven Social Networks 47Branded Social Network Examples: PanasonicLiving in HD 48
Chapter 8 The New Media University 501: Microblogs,Monetization, and Twitter 51
Microblogs, Microcommunities 51Top 10 Monetization Trends for Social Mediaand Microcommunities 52Tips for Twitter and Social Media for SociallySavvy Businesses 53Note 61

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