Contents
Foreword
Katie Couric
xIntroduction (R)evolution: How Internet Culture Has Created aNew Era of Social Consumerism xiii
This Is None of Your Business, So Make It Your Business xiv
Chapter1 A Quiet Riot: The Information Divide and theCultural Revolution 1
The Human Genome Meets Digital DNA 4Don’t Blame It on the Youth 5Ch-Ch-Changes 6
Chapter2 Youthquake: Millennials Shake Up theDigital Lifestyle 8
Boom 10Digital Darwinism: Controlling Your Wayto Obsolescence 12
Chapter3 The Medium Is No Longer the Message 15
Social Networks as Your Personal OperatingSystem (OS) 17Don’t Google Me, Facebook Me 19Twitter Me This
. . .
The Facebook Generation 19
Chapter4 The Attention Deficit Crises andInformation Scarcity 22
Remorse and Social Network Fatigue 23Poster’s Remorse 24Does Attention Bankruptcy Loom Behind the Thin Veilof Popularity? 25
v
vi
➤
CONTENTS
If You Can’t Tweet ’Em, Join Them 27The Progress of Progress 29
Chapter5 The Evolution of the Network Economy and theHuman Network 32
Content Was King 33Context Is King: Defining Our Experiences 35The Shift in Networking: Nicheworks Bridge Social andInterest Graphs 36Recognizing the Value of Nicheworks 43Interest Graphs Are the Constructs of MaturingInformation Networks 45
Chapter6 The Nextwork: Defining Tomorrow’sInformation Network 48
Do I Know You? Oh Yes, You’re Friends with TheirFriends Who Are Friends with Those Who AreFriends of Mine 50It’s a Smaller World, after All 51Information at the Speed of Tweets 53
Chapter7 Your Audience Is Now an Audience of Audienceswith Audiences 56
Short Attention Span Theater 57An Audience with an Audience of Audiences 60The People Formerly Known as the Audience 61The Psychology of the Audiences with Audiences 62Zuckerberg’s Law 63Interest Graph Theory 64On-Demand Networking: Investing in Narrow
and
Wide Experiences 68
Chapter8 Convergence: The Intersection of Media and theHuman Network 72
The Digital Footprint 73I Want My Web TV.
. . .
Be Careful What You Wish For 75Channeling a Connected Audience 77The Living Room Is Alive and Clicking 78New Consumerism: From Clicks to Cliques 79An Audience of Information Ambassadors 81
Chapter9 Measures of Digital Influence and Social Capital:From Nobody to Somebody 83
The Human Algorithm 84Digital Influence Creates a New Media World Order 84
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