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Trendrr.TV February White Paper

Trendrr.TV February White Paper

Ratings: (0)|Views: 4,339 |Likes:
Published by davidhotrendrr
February 2012 White Paper
The Standard in #SocialTV

Brought to you by the @Trendrr Team. Special thanks to Kevin Kwan, Yannis Amara, Chrissy Jun and Niko Herman.

What Days Are Social TV Days? 
Social Activity by Day: A Closer  Look At February 
The Action on Broadcast TV
The hottest days for Social TV activity on broadcast were Sundays,  Mondays and Thursdays. What shows made these days super  social? Here's a look:  Sunday Back‐to‐back record‐breaking events including Super Bowl XLVI,  The G
February 2012 White Paper
The Standard in #SocialTV

Brought to you by the @Trendrr Team. Special thanks to Kevin Kwan, Yannis Amara, Chrissy Jun and Niko Herman.

What Days Are Social TV Days? 
Social Activity by Day: A Closer  Look At February 
The Action on Broadcast TV
The hottest days for Social TV activity on broadcast were Sundays,  Mondays and Thursdays. What shows made these days super  social? Here's a look:  Sunday Back‐to‐back record‐breaking events including Super Bowl XLVI,  The G

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Published by: davidhotrendrr on Mar 09, 2012
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03/12/2012

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February
 
2012
 
White
 
Paper
The
 
Standard 
 
in
 
#SocialTV 
Brought
 
to
 
you
 
by
 
the
 
 @Trendrr
 
Team.
 
Special
 
thanks
 
to
 
Kevin
 
Kwan,
 
Yannis
 
Amara,
 
Chrissy
 
Jun
 
and
 
Niko
 
Herman.
 
What
 
Days
 
Are
 
Social
 
TV
 
Days?
 
Social
 
Activity
 
by
 
Day:
 
A
 
Closer
 
Look
 
At
 
February
 
The
 
Action
 
on
 
Broadcast
 
TV
The
 
hottest
 
days
 
for
 
Social
 
TV
 
activity
 
on
 
broadcast
 
were
 
Sundays,
 
Mondays
 
and
 
Thursdays. What
 
shows
 
made
 
these
 
days
 
super
 
social?
 
Here's
 
a
 
look:
 
Sunday
Back
to
back
 
record
breaking
 
events
 
including
 
Super 
 
Bowl 
 
 XLVI
,
 
The
 
Grammy's
and
 
The
 
Oscars
rocketed
 
social
 
activity
 
to
 
never
 
before
 
seen
 
highs.The
 
Social
 
TV
 
shows
 
with
 
the
 
highest
 
activity
 
on
 
Sundays,
 
aside
 
from
 
tent
 
pole
 
events,
 
were
 
The
 
Simpsons
,
 
The
 
Voice
and
 
Family 
 
Guy 
.
Monday
The
 
Voice
,
 
The
 
Bachelor 
and
 
Gossip
 
Girl 
form
 
the
 
triple
 
threat
 
of 
 
Social
 
TV
 
Mondays.
 
The
 
audiences
 
of 
 
How 
 
I
 
Met 
 
Your 
 
Mother 
and
 
Two
 
and 
 
a
 
Half 
 
Men
were
 
making
 
solid
 
contributions
 
to
 
the
 
conversation
 
as
 
well.
 
Thursday
 American
 
Idol 
 
may
 
be
 
one
 
of 
 
the
 
most
 
Social
 
TV
 
shows
 
on
 
television,
 
but
 
it's
 
not
 
the
 
only
 
show
 
boosting
 
the
 
numbers
 
on
 
Thursday
 
nights.
 
CW's
 
Vampire
 
Diaries
 
actually
 
drives more
 
social
 
activity
 
than
 
Idol 
,
 
helping
 
make
 
Thursdays
 
one
 
of 
 
the
 
most
 
social
 
days
 
of 
 
the
 
week
 
on
 
Broadcast
 
TV.
 
Where
 
was
 
the
 
Action
 
on
 
Cable
 
TV?
The
 
hottest
 
days
 
for
 
Social
 
TV
 
were
 
Sundays,
 
Mondays
 
and
 
Tuesdays.Here are
 
the
 
shows
 
that
 
activated
 
audience
 
engagement:
Sunday
 
Often
 
set
 
aside
 
for
 
tent
 
pole
 
and
 
special
 
events,
 
Sunday
 
was
 
the
 
"CW's
 
Vampire
 
Diaries
 
actually
 
drives
 
more
 
social
 
activity
 
than
 
Idol" 
"None of 
 
these
 
one
off 
 
events,
 
save
 
the
 
 All 
Star 
 
Game
,
 
couldmatch
 
the
 
social
 
activity
 
The
 
Walking
 
Dead 
brought
 
to
 
Sundays.
"The
 
Social
 
TV
 
Monday
 
Night
 
Crown has
 
passed
 
from
 
Pretty 
 
Little
 
Liars
to
 
Bad 
 
Girls
 
Club
.
10,346,9170200,000400,000600,000800,0001,000,0001,200,0001,400,000SUN MON TUES WEDS THURS FRI SAT
February
 
Average
 
Activity
 
by
 
Day:
 
Broadcast
February
 
Broadcast
most
 
social
 
day
 
for
 
Cable
 
TV
 
thanks
 
to
 
the
 
Puppy 
 
Bowl 
,
 
The
 
British
 
 Academy 
 
Film
 
 Awards
,
 
WWE 
 
Elimination
 
Chamber 
,
 
a
 
host
 
of 
 
Red
 
Carpet
 
events,
 
and
 
most
 
notably
 
the
 
NBA
 
 All 
Star 
 
Game
.
 
Yet,
 
noneof 
 
these
 
one
off 
 
events,
 
save
 
the
 
 All 
Star 
 
Game
,
 
could
 
match
 
the
 
social
 
activity
 
The
 
Walking
 
Dead 
brought
 
to
 
Sundays.
 
Monday
 
In
 
February,
 
the
 
Social
 
TV
 
Monday
 
Night
 
crown
 
has
 
passed
 
from
 
Pretty 
 
Little
 
Liars
to
 
Bad 
 
Girls
 
Club
.
 
These
 
two
 
show
 
along
 
with
 
WWE 
 
Raw 
and
 
SpongeBob
helped
 
Monday
 
become
 
one
 
of 
 
the
 
most
 
social
 
days
 
of 
 
the
 
week
 
on
 
cable
 
TV.
 
Tuesday
 
A
 
continuing
 
string
 
of 
 
Republican
 
Primaries
 
helped
 
bring
 
up
 
the
 
Social
 
TV
 
standing
 
of 
 
Tuesday
 
nights.
 
Other
 
popular
 
shows
 
for
 
the
 
day
 
included
 
the
 
ever
 
social,
 
SpongeBob, Dance Moms
,
 
Tosh.0
and
 
Teen
 
Mom
 
2
.
 
0200,000400,000600,000800,0001,000,0001,200,0001,400,000SUN MON TUES WEDS THURS FRI SAT
February
 
Average
 
Activity
 
by
 
Day:
 
Cable
February
 
Cable
 
February
 
Social
 
TV
 
Network
 
Rankings
Broadcast
Of 
 
the
 
top
 
5
 
broadcast
 
networks, CBS had
 
the
 
highest
 
increase
 
in
 
broadcast
 
social
 
share*,
 
up
 
8%
 
from
 
January.
 
The
 
Grammy  Awards
helped
 
the
 
network
 
become
 
the
 
most
 
social
 
broadcast
 
network
 
for
 
the
 
month
 
of 
 
February with
 
31%
 
social
 
share.ABC’s
 
share
 
increased
 
4%
 
over
 
the
 
month
 
of 
 
January,
 
and the
 
network
 
came
 
in
 
second
 
with
 
24%
 
broadcast
 
social
 
share.
 
FOX (20%),
 
and
 
CW
 
(9%)
 
remained
 
mostly
 
unchanged
 
from
 
the
 
previous
 
month.
 
The
 
broadcast
 
social
 
share
 
of 
 
NBC
 
was
 
down
 
from
 
January
 
landing
 
at
 
13%.
Cable
Fueled
 
by
 
election
 
year
 
political
 
coverage,
 
CNN
 
was
 
the
 
top
 
social
 
cable
 
network
 
for
 
the
 
month
 
of 
 
February
 
with
 
13%
 
cable
 
social
 
share.
 
MTV
 
came
 
in
 
second
 
with
 
12%
 
cable
 
social
 
share.
 
Rounding
 
out
 
the
 
top
 
5
 
social
 
cable
 
networks
 
for
 
the
 
month
 
of 
 
February
 
were
 
Nickelodeon(9%),
 
TNT(6%),
 
and
 
Comedy
 
Central(5%).
"CBS had
 
the
 
highest
 
increase
 
in
 
broadcast
 
social
 
share,
 
up
 
8%
 
from
 
January""Fueled
 
by
 
election
 
year
 
political
 
coverage,
 
CNN
 
was
 
the
 
top
 
social
 
cable
 
network
 
for
 
the
 
month
 
of 
 
Februar "
24.0%31.2%9.0%19.8%12.7%ABC CBS CW FOX NBC
Social
 
TV
 
Share:
 
Broadcast
 
Networks
FebruaryJanurary
 
12.96%12.77%9.45%6.42%5.48%
February
February
*
 
Share
 
of 
 
VoiceShare
 
of 
 
Voice
 
is
 
the
 
percentage
 
of 
 
the
 
total
 
broadcast
 
or
 
cable
 
activity,
 
including
 
Twitter
 
conversation,
 
public
 
Facebook
 
posts,
 
Facebook
 
likes,
 
Miso
 
and
 
GetGlue
 
check
ins,
 
that
 
is
 
attributed
 
to
 
a
 
particular
 
network
 
or
 
show
 
for
 
a
 
specified
 
monthly
 
time
 
period.
 
CNN MTV Nickelodeon TNT Comedy
 
Central

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