February
2012
White
Paper
The
Standard
in
#SocialTV
Brought
to
you
by
the
@Trendrr
Team.
Special
thanks
to
Kevin
Kwan,
Yannis
Amara,
Chrissy
Jun
and
Niko
Herman.
What
Days
Are
Social
TV
Days?
Social
Activity
by
Day:
A
Closer
Look
At
February
The
Action
on
Broadcast
TV
The
hottest
days
for
Social
TV
activity
on
broadcast
were
Sundays,
Mondays
and
Thursdays. What
shows
made
these
days
super
social?
Here's
a
look:
Sunday
Back
‐
to
‐
back
record
‐
breaking
events
including
Super
Bowl
XLVI
,
The
Grammy's
and
The
Oscars
rocketed
social
activity
to
never
before
seen
highs.The
Social
TV
shows
with
the
highest
activity
on
Sundays,
aside
from
tent
pole
events,
were
The
Simpsons
,
The
Voice
and
Family
Guy
.
Monday
The
Voice
,
The
Bachelor
and
Gossip
Girl
form
the
triple
threat
of
Social
TV
Mondays.
The
audiences
of
How
I
Met
Your
Mother
and
Two
and
a
Half
Men
were
making
solid
contributions
to
the
conversation
as
well.
Thursday
American
Idol
may
be
one
of
the
most
Social
TV
shows
on
television,
but
it's
not
the
only
show
boosting
the
numbers
on
Thursday
nights.
CW's
Vampire
Diaries
actually
drives more
social
activity
than
Idol
,
helping
make
Thursdays
one
of
the
most
social
days
of
the
week
on
Broadcast
TV.
Where
was
the
Action
on
Cable
TV?
The
hottest
days
for
Social
TV
were
Sundays,
Mondays
and
Tuesdays.Here are
the
shows
that
activated
audience
engagement:
Sunday
Often
set
aside
for
tent
pole
and
special
events,
Sunday
was
the
"CW's
Vampire
Diaries
actually
drives
more
social
activity
than
Idol"
"None of
these
one
‐
off
events,
save
the
All
‐
Star
Game
,
couldmatch
the
social
activity
The
Walking
Dead
brought
to
Sundays.
"
"The
Social
TV
Monday
Night
Crown has
passed
from
Pretty
Little
Liars
to
Bad
Girls
Club
.
"
10,346,9170200,000400,000600,000800,0001,000,0001,200,0001,400,000SUN MON TUES WEDS THURS FRI SAT
February
Average
Activity
by
Day:
Broadcast
February
Broadcast
most
social
day
for
Cable
TV
thanks
to
the
Puppy
Bowl
,
The
British
Academy
Film
Awards
,
WWE
Elimination
Chamber
,
a
host
of
Red
Carpet
events,
and
most
notably
the
NBA
All
‐
Star
Game
.
Yet,
noneof
these
one
‐
off
events,
save
the
All
‐
Star
Game
,
could
match
the
social
activity
The
Walking
Dead
brought
to
Sundays.
Monday
In
February,
the
Social
TV
Monday
Night
crown
has
passed
from
Pretty
Little
Liars
to
Bad
Girls
Club
.
These
two
show
along
with
WWE
Raw
and
SpongeBob
helped
Monday
become
one
of
the
most
social
days
of
the
week
on
cable
TV.
Tuesday
A
continuing
string
of
Republican
Primaries
helped
bring
up
the
Social
TV
standing
of
Tuesday
nights.
Other
popular
shows
for
the
day
included
the
ever
social,
SpongeBob, Dance Moms
,
Tosh.0
and
Teen
Mom
2
.
0200,000400,000600,000800,0001,000,0001,200,0001,400,000SUN MON TUES WEDS THURS FRI SAT
February
Average
Activity
by
Day:
Cable
February
Cable
February
Social
TV
Network
Rankings
Broadcast
Of
the
top
5
broadcast
networks, CBS had
the
highest
increase
in
broadcast
social
share*,
up
8%
from
January.
The
Grammy Awards
helped
the
network
become
the
most
social
broadcast
network
for
the
month
of
February with
31%
social
share.ABC’s
share
increased
4%
over
the
month
of
January,
and the
network
came
in
second
with
24%
broadcast
social
share.
FOX (20%),
and
CW
(9%)
remained
mostly
unchanged
from
the
previous
month.
The
broadcast
social
share
of
NBC
was
down
from
January
landing
at
13%.
Cable
Fueled
by
election
year
political
coverage,
CNN
was
the
top
social
cable
network
for
the
month
of
February
with
13%
cable
social
share.
MTV
came
in
second
with
12%
cable
social
share.
Rounding
out
the
top
5
social
cable
networks
for
the
month
of
February
were
Nickelodeon(9%),
TNT(6%),
and
Comedy
Central(5%).
"CBS had
the
highest
increase
in
broadcast
social
share,
up
8%
from
January""Fueled
by
election
year
political
coverage,
CNN
was
the
top
social
cable
network
for
the
month
of
Februar "
24.0%31.2%9.0%19.8%12.7%ABC CBS CW FOX NBC
Social
TV
Share:
Broadcast
Networks
FebruaryJanurary
12.96%12.77%9.45%6.42%5.48%
February
February
*
Share
of
VoiceShare
of
Voice
is
the
percentage
of
the
total
broadcast
or
cable
activity,
including
Twitter
conversation,
public
Facebook
posts,
Facebook
likes,
Miso
and
GetGlue
check
‐
ins,
that
is
attributed
to
a
particular
network
or
show
for
a
specified
monthly
time
period.
CNN MTV Nickelodeon TNT Comedy
Central
Search History:
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Trendrr.TV February White Paper
February 2012 White Paper
The Standard in #SocialTV
Brought to you by the @Trendrr Team. Special thanks to Kevin Kwan, Yannis Amara, Chrissy Jun and Niko Herman.
What Days Are Social TV Days?
Social Activity by Day: A Closer Look At February
The Action on Broadcast TV
The hottest days for Social TV activity on broadcast were Sundays, Mondays and Thursdays. What shows made these days super social? Here's a look: Sunday Back‐to‐back record‐breaking events including Super Bowl XLVI, The G (More)
The Standard in #SocialTV
Brought to you by the @Trendrr Team. Special thanks to Kevin Kwan, Yannis Amara, Chrissy Jun and Niko Herman.
What Days Are Social TV Days?
Social Activity by Day: A Closer Look At February
The Action on Broadcast TV
The hottest days for Social TV activity on broadcast were Sundays, Mondays and Thursdays. What shows made these days super social? Here's a look: Sunday Back‐to‐back record‐breaking events including Super Bowl XLVI, The G (More)
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