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GDC 2012 - Core Games Real Numbers Final

GDC 2012 - Core Games Real Numbers Final

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Published by Emily Greer

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Published by: Emily Greer on Mar 09, 2012
Copyright:Attribution Non-commercial


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Core Games, Real Numbers:
Comparative Stats for MMOs & Social Games
Emily Greer & Anthony PecorellaGDC - March 5, 2012
What is Kongregate?
Open platform for games
50,000+ games, 1300 uploaded monthly
15M monthly uniques, male core gamers
Rev share with developers
Mix of ads & virtual goods
Acquired by GameStop July 2010
 Hardcore gaming audience:
85% Male, Average Age 21
Index very high for console, PC gaming 
Deep Engagement:
Average user 40+ plays a month 
Game discovery:
Tons of content, ratings &recommendations to surface the best games 
Deep community & social features:
Profiles, Points, Levels, Achievements 
Friends, Chat, Comments, Forums, etc.
Site-wide virtual currency, Kreds:
Similar to Facebook Credits, APIs &integrations very similar 
Our PlayersOur Platform

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