+ + +The New York Herald, Thursday, April 15, 1909."BULLS AND BEARS"I am the only scientific expert on cotton, stocks and grain
who keeps yourloss limited to one point and shows you how to get 5 to 20 points profit.Your money refunded if not satisfied. Give me a trial this week. $3; onemonth, $18. Rush remittance, get cream of a big move. Address OROLO,120 Liberty st."
1The OROLO advertiser calls himself a “scientific expert”. In his interview with The Ticker andInvestment Digest in December 1909 (hereinafter referred to as the Ticker interview), issued only monthsafter this OROLO advertisement appeared, W. D. Gann said that what he taught and practiced was the way“to speculate scientifically”. In 1919, a decade after the Ticker interview, a reporter stated of Gann: “He doesnot want to be regarded as a prophet or a seer, but rather as a man of science.” (The New York HeraldMagazine, Jan. 5, 1919, p. 15, hereinafter referred to as the article in The New York Herald Magazine). Anadvertisement for Gann's newsletter, published in the Plain Dealer of Cleveland OH on April 9, 1922, said inthe opening paragraph: "Don't try to guess the top; quit gambling on hope; follow Science and know; thenyou will have no regrets." At the time of the 1929 crash and the early years of the Depression that followed,Gann's company was called W. D. Gann Scientific Service, Inc. or W. D. Gann Scientific Inc.2The successor to The Ticker and Investment Digest, called The Magazine of Wall Street, had itseditorial offices at 120 Liberty Street, sometimes identified as 120-122 Liberty Street, as early as 1913 andpossibly before. At the time of the interview with Gann, however, the Ticker was located at 2 Rector Street.