Khi nim i l l hnh - Hiu theo ngha rng: + i l l hnh l vic sp t trc v cung ng cc loi dch v ca cc nh cung cp khc

nhau mt cch n l hoc kt hp nhm tha mn ng yu cu ca khch hng hoa hng. + i l l hnh l chic cu ni gia khch vi cc nh cung cp, khng phi l ni thc hin cui cng ca qu trnh sn xut- tiu dng du lch. + i vi khch: i l l hnh cung cp thng tin, khuyn nh v thc hin vic sp t dch v. + i vi cc nh cung cp: i l l hnh thc hin vic xc tin v bn sn phm l hnh. + Theo cch tip cn ny, i l l hnh cn c gi l cc i l bn hoc cc nh t vn. - Hiu theo ngha hp: i l l hnh l t chc, c nhn bn chng trnh du lch ca doanh nghip l hnh cho khch du lch nhm hng hoa hng, khng t chc thc hin cc chng trnh du lch bn.