Why We Buy
introduces readers to “the science of shopping” and details thework of “trackers,” who observe the shopping behavior of consumers either
via time-lapse photos, video, or track sheets, which they fill out while trailingan unknowing customer.The book is divided into three parts:
the mechanics of shopping: how people physically react to the layoutof space, other people in the store, etc.
the demographics of purchasing: the different behaviours of men,women, seniors, and kids.
the dynamics of shopping: in other words how shoppers respondpsychologically to the placement of merchandise, packaging, and otherfeatures of the merchandise itself.Background of the book: