Introducing MicroPR, A PR Resource for Journalists,Analysts and Bloggers on Twitter

By Brian Solis, blogger at

and principal of

PR, Co-

Author Putting the Public Back in Public Relations

and

In the era of the Social Web, transparency, engagement, and a commitment toauthentically connect people to your story are essential principles for practicingsuccessful and meaningful Public Relations.Concurrently, the socialization of media is creating new communities andcommunications channels that are empowering journalists, bloggers, analysts, aswell as everyday people, to actively and passionately contribute, share, anddiscover the stories around us. It's changing the information ecosystem.Media and communications professionals must stay connected and worktogether now more than ever to compete against the amplifying volume andfrequency of information.StoweBoydand I, in development with Christopher Peri, are contributing to the improvement of communications and relationships between media and PR.

PR + Media + Twitter = @MicroPR

If you don't have time to read the entire post, here's a quickstart guide:

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Journalists, bloggers, and analysts, send a tweet to @micropr (www.twitter.com/micropr) with what you need help with. The PRsubscribers will read it and only those who can help will respond. Alwaysstart your message with @micropr.

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PR, follow @micropr to monitor the inbound reqests from the media and todetermine how you can help. This is a listening and response service for you, not a broadcast channel. Do not send a message to @micropr unlessyou need the assistance of the PR community.

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If you want to refer to micropr on Twtter please use the hashtag, #micropr.

Remember, this is BETA, so if something goes wrong or if you have suggestions, please send me a message via@or DM.

For those who wish to learn more about MicroPR, please continue...

As PR professionals, we’re driven to proactively identify relevant editorial andpublicity opportunities to link our respective companies to the stories currently inprogress. Today, we most likely use a combination of direct editorial calendarsand services such as MyEdCals.com, Profnet, HARO (HelpaReporterOut.com),Vocus, among maintaining day-to-day relations with our contacts to stay in sync.

Media

Journalists, analysts, and bloggers face constant deadlines and experiencepractically impossible tasks of managing expansive networks of PRrepresentatives, experts, and spokespeople who represent particular industries.

Twitter

Twitter is nothing short of phenomenal and it only continues to experienceincredible growth in both traffic and users – currently at six million registeredpeople. It has created a dedicated, vibrant community that will fundamentallychange and improve the communications channel between media and PR.

@MicroPR

Introducing MicroPR (@micropr on twitter) a new, free service on Twitter thatadvocates the shift from Public Relations’ traditional broadcast pitch methodologyto one of listening and individual response.

Through Twitter, MicroPR connects journalists and bloggers to qualified, targeted PR professionals who can help you with the stories you’re currently writing.