As PR professionals, we’re driven to proactively identify relevant editorial andpublicity opportunities to link our respective companies to the stories currently inprogress. Today, we most likely use a combination of direct editorial calendarsand services such as MyEdCals.com, Profnet, HARO (HelpaReporterOut.com),Vocus, among maintaining day-to-day relations with our contacts to stay in sync.
Journalists, analysts, and bloggers face constant deadlines and experiencepractically impossible tasks of managing expansive networks of PRrepresentatives, experts, and spokespeople who represent particular industries.
Twitter is nothing short of phenomenal and it only continues to experienceincredible growth in both traffic and users – currently at six million registeredpeople. It has created a dedicated, vibrant community that will fundamentallychange and improve the communications channel between media and PR.
Introducing MicroPR (@micropr on twitter) a new, free service on Twitter thatadvocates the shift from Public Relations’ traditional broadcast pitch methodologyto one of listening and individual response.
Through Twitter, MicroPR connects journalists and bloggers to qualified, targeted PR professionals who can help you with the stories you’re currently writing.