thinks of marketing as a company department whose job is to analyses the market, discern opportunities, formulate marketingstrategies, develop specific strategic and tactics, propose a budget andestablish a set of control but there is more to marketing.Marketing must push the rest of the company to be consumeroriented and market driven. Marketing must convince every one in thecompany and in its larger network to create and deliver superior customervalues. Marketing is also a process, which involves formulating a broadstrategies and redefining it in to a detailed marketing mix and action plan,evaluating the results, and making further improvements Market share of aparticular brand falls down mainly because of three reasons:1.
They want a change from traditional.2.
The product price rises.3.
The better alternative came up.A satisfied consumer needs production of product along with gooddistribution proper exchange and excellent promotion.The main purpose of this Study was to know the media awarenessamong people; to measure the effective of electronic media; to analyze themedia behavior of the people; and to identify the first source of informationfor consumer products.