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1
INTRODUCTION
Many
 people‟s
thinks of marketing as a company department whose job is to analyses the market, discern opportunities, formulate marketingstrategies, develop specific strategic and tactics, propose a budget andestablish a set of control but there is more to marketing.Marketing must push the rest of the company to be consumeroriented and market driven. Marketing must convince every one in thecompany and in its larger network to create and deliver superior customervalues. Marketing is also a process, which involves formulating a broadstrategies and redefining it in to a detailed marketing mix and action plan,evaluating the results, and making further improvements Market share of aparticular brand falls down mainly because of three reasons:1.
 
They want a change from traditional.2.
 
The product price rises.3.
 
The better alternative came up.A satisfied consumer needs production of product along with gooddistribution proper exchange and excellent promotion.The main purpose of this Study was to know the media awarenessamong people; to measure the effective of electronic media; to analyze themedia behavior of the people; and to identify the first source of informationfor consumer products.
 
2
Toothpaste
is a paste or gel dentifrice used with a toothbrush as anaccessory to clean and maintain the aesthetics and health of teeth.Toothpaste is used to promote oral hygiene: it serves as an abrasive that aidsin removing the dental plaque and food from the teeth, assists insuppressing halitosis, and delivers active ingredients suchasfluoride or xylitol to help prevent tooth and gum disease (gingivitis). Mostof the cleaning is achieved by the mechanical action of the toothbrush, andnot by the toothpaste. Salt and sodium bicarbonate (baking soda) are amongmaterials that can be substituted for commercial toothpaste. Toothpaste isnot intended to be swallowed, but is generally not very harmful if accidentally swallowed in small amounts.
 
3
Objective of the Study
The main purpose of this Study was to know the media awarenessamong people; to measure the effective of electronic media; to analyze themedia behavior of the people; and to identify the first source of informationfor consumer products.The study has been conducted to collect the information about thescope and effectiveness of advertising media mix for a particular group, andthe role of different source of information in buying a product.
That‟s why the study has been conducted by taking a special
referencelike toothpaste. Because toothpaste is generally used by every individual andalmost in every home. How the consumers come across to know a particularbrand of toothpaste? What was the source of information? If thatinformation has been got from electronic media like television, radio,cinema, internet or newspaper, then at what extent that information waseffective? Are consumers purchasing the particular product because of awareness got by the electronic media or from elsewhere?Can the consumers recall any advertisement? These are the basicquestions, which have been focused to solve in this study. Effectiveadvertising and awareness is much more emphasis in this study.
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