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The Assertive Personality

The Assertive Personality

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Published by Bernard A.T.Tan

The assertive personality has a high need for power, image, prestige and control. He is ambitious and sees power and status as a measure of success and a means to a quality life. He believes that with power, position and status he can shape the environment to accomplish what he sets out to do. The assertive personality prefers to lead than to follow. He wants to take charge of people and things and lead them to his vision and mission. He likes to control others. When he is in the position of power, he expects his team to do things his ways. The assertive personality enjoys working on complex, important and challenging jobs. He is a demanding driver. He sets high standards for others and will drive them forward to achieve his expectation. The assertive personality has a high self image. He takes pride of his achievement and likes to share his success stories. He seeks admiration, respect and recognition and will go for branded stuffs to create a good impression of success.

The assertive personality has a high need for power, image, prestige and control. He is ambitious and sees power and status as a measure of success and a means to a quality life. He believes that with power, position and status he can shape the environment to accomplish what he sets out to do. The assertive personality prefers to lead than to follow. He wants to take charge of people and things and lead them to his vision and mission. He likes to control others. When he is in the position of power, he expects his team to do things his ways. The assertive personality enjoys working on complex, important and challenging jobs. He is a demanding driver. He sets high standards for others and will drive them forward to achieve his expectation. The assertive personality has a high self image. He takes pride of his achievement and likes to share his success stories. He seeks admiration, respect and recognition and will go for branded stuffs to create a good impression of success.

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Published by: Bernard A.T.Tan on Mar 10, 2012
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09/17/2013

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Bernard A.T.Tan added this note
The assertive personality comes from Maslow's need for self esteem, McCelland need for power and Murray psychogenic power, recognition, ambition, aggression and dominance needs. The empirical data can be derived from the above mentioned psychologists. I am using the compatible views of these 3 psychologists to develop the egocentric dimension. From this dimension you can identify the assertive p
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