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Complete Report

Complete Report

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Published by prakhar singh
Cigarette assignment

Prakhar Singh
IMI
Cigarette assignment

Prakhar Singh
IMI

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Published by: prakhar singh on Nov 28, 2008
Copyright:Attribution Non-commercial

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12/12/2012

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Assignment OnPricing Strategy
GROUP ASSIGNMENT – 
No. 1
Pricing Strategies for consumer products
Submitted to: Dr. S. R. Singvi
 
Group no. – 
2
, Section -
B
 
Ajay Aggarwal
062
 Anuj Sharma
075
 Karan Madogaria
087
 Prakahar Singh
100
 Shubhro De
112
 
 
 
 
 i
Acknowledgement 
We would like to express our gratitude to Dr S.R Singhvi for encouraging and guiding usduring the course of this assignment. We would also like to take this opportunity to extendour acknowledgement to the ITC Distributer Aggarwal & Co, Dealer Nation Agency, Goyaland sons wholesalers , Mr. Raj Kumar, ITC Distribution Manager and also the whole lot of retailers who took time from his busy schedule to answer our questions and explain theintricacies of the business .We are also thankful to the retailers and semi wholesalers forproviding us with relevant information that was required for successful completion of thisassignment .It has been a enriching experience for us to conduct a market research, interact with theretailers, wholesalers and distributors face to face and gain an insight into the differentpricing strategies adopted by different companies. in the highly competitive and regulatedframework of the cigarette industry.

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