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Table Of Contents

Executive Summary
Company Analysis
Organizational Structure
Financial Analysis
Performance Indicators
Financing and Capital Structure
Valuation
Kodak’s Current Marketing Strategy
Consumer
Positioning
Product
Price
Placement
Promotion
Recommendations
Appendix
Exhibit 1 – Products Analysis
Digital Cameras
Printers
Digital Picture Frames
Photo Storage
Exhibit 2 – “It’s time to smile” Campaign
Exhibit 3 – Competitor Endorsements
Exhibit 4 – Economic Value Pricing
Exhibit 5 – Kodak Product Pricing
Exhibit 6
Point And Shoot Models: Rankings And Price
Compiled from ConsumerReports.org
Exhibit 7 – Competitor Business Descriptions2
Canon Inc
Fujifilm Holdings Corp
Hewlett-Packard Co
Ricoh Co. Ltd
Sony Corp
Xerox Corp
Nikon Corp
Olympus Corp
Lexmark International Inc
Seiko Epson Corp
Exhibit 8 – Profitability Scenario Analysis
Exhibit 9: Comparison of accounting methods
Exhibit 10: Operating cost breakdown
Exhibit 11 - Cash Conversion Cycle
Exhibit 12 – EK Pro Forma Financial Statements
Exhibit 13 – CDG Pro Forma Financial Statements
Exhibit 14 – FPEG Pro Forma Financial Statements
Exhibit 15 – GCG Pro Forma Financial Statements
Exhibit 16 – Segment Valuations and Key Assumptions
Exhibit 17 – Regression Analysis of Traditional Sales Lines
Exhibit 18 – Sensitivity Analysis of Stock Price
Exhibit 19 – Cash Benefit of Financing Transactions
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kodak_rep

kodak_rep

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Published by Ashish Dutt

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Published by: Ashish Dutt on Mar 11, 2012
Copyright:Attribution Non-commercial

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