true multinational TV audience information. As consolidationcontinues to sweep through the television advertising industry, andmore and more companies establish a global footprint, the needfor homogeneous multinational audience research will continue togrow.
AGB Nielsen Media Research is totally committed to Television Audience Measurement.100% of our energies, resources and investments are dedicated to it; and 100% of our revenues come fromTAM. This explains our strong commitment to maintaining the fully integrated TAM System at the forefront of technology; in hardware, production and analysis software.
Our specialisation is the result of several decisions and investments:
Dedicate all research activities to exclusively concentrate on TAM and its international expansion
The AGB Nielsen Media Research Corporate Support Centre is the heart of the Group by consolidating itsTAM know-how and expertise. This Company employs more than 100 professionals, all specialised inTAM, and is a unique concentration of specialisation in the industry.
utilise the same standard system; thus, although adapted to localneeds, its standard nature guarantees that each company can profit immediately from any developmentin the key areas of hardware, production and analysis software.
All our tools are proprietary and developed within the Group; this guarantees the total control of development priorities, which is an advantage for our clients worldwide
All your data needs related to TV audience ratings data can be satisfied by our local operating subsidiarycompanies.Our specialisation in Television Audience Measurement and the strength of our reporting tools make yourdecision making process more effective, thanks to a rich and complete database, powerful software tools and awide range of other services.
How valid is TAM data?
intas India Group director Lynn De Souza kicked it off. In a recent magazine article, she said that TAMMedia Research data represent just 38 per cent of India's television viewing homes.De Souza later reiterated her point to
: "The sample is too small as 5,000 Peoplemetersis too little to extrapolate to 83 million TV homes."That statement turned the arc lights on the validity of TAM Media Research data -- and kicked off acontroversy in the broadcasting industry.