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Persuasive Letter Writing Unit Overview
Grade Level 
:
7
th
Grade Language Arts
Tim
e Fra
m
e
:
2
Week Unit
 R
at 
ion
ale
:
 
The art of persuasion is a skill that will have immediate and future applications for students. The ability to make a claim, presentevidence, and consider counterarguments in a formal piece of well-organized writing will help students get what they are seeking (e.g.a job.) This unit requires that students consider and adapt their writing to fit the needs/expectations of their audience by consideringtheir tone, style, and sentence/paragraph structure. Specifically, students will learn to write to an audience that isn¶t a teacher, peer, or themselves. These skills can be transferred to other scenarios outside the realm of formal writing (e.g. considering counterarguments before asking their guardians for something.) Communicating effectively involves considering multiple perspectives on an issue,logically structuring one¶s argument, changing tone and style based on audience/situation, and having a purpose for writing. This unitgives students the opportunity to do all of these.
 I 
nc
luded 
in
th
is
U 
ni 
t:
 
-
 
Understanding by Design Unit Plan (3 stages)
 
-
 
Unit Calendar 
 
-
 
4
lesson plans (first
4
days of the unit)
 
-
 
³
State Your Position´ Anticipatory Activity
 
-
 
³
Persuasive Unit Graphic Organizer´
 
 
-
 
³
Parallelism Writing Activity´
 
-
 
³
Persuasive Writing Paragraph Structure´
-
 
B
usiness Letter Example/Explanation
 
-
 
Summative Assignment (Creating a Persuasive Letter in
B
usiness Format)
 
-
 
Unit Reflection
 
7
th
grade Language Arts: Persuasive Writing UnitStage 1  Desired ResultsEstablished Goals
Iowa Core Writing Standards1.) Write arguments to support claimswith clear reasons and relevant evidence.a.
 
Introduce claim(s), acknowledgealternate or opposing claims, andorganize the reasons andevidence logically.b.
 
Support claim(s) with logicalreasoning and relevant evidence,using accurate, credible sourcesand demonstrating andunderstanding of the topic ortext.c.
 
Use words, phrases, and clausesto create cohesion and clarify therelationships among claim(s),reasons, and evidence.
Meaning
Understandings
Students will understand that .
y
 
Writing is a powerful tool and can be used forpersuasive purposes.
 
y
 
Authors must consider and respond to possiblecounter arguments when writing.
Essential Questions
Students will keep considering
y
 
H
ow do authors use their writing for persuasive purposes?
 
y
 
What are possible counterarguments to my claim and howcan I address them?
 
Acquisition
Students will know 
y
 
K
ey vocabulary important for writing effective
Students will be skilled at 
 
y
 
Creating and structuring an argument (persuasive piece) to
 
d.
 
Establish and maintain a formalstyle.e.
 
Provide a concluding statementor section that follows from andsupports the argumentpresented.
persuasive pieces (e.g. style, tone, audience,claim, evidence, parallelism, topic sentence,etc)
 
y
 
Parallelism and its impact in writing.
 
y
 
F
ormal business/professional letter writingformat.
y
 
F
ormal style and tone in persuasive writing.support claims with clear reasons and relevant evidence.
y
 
Critiquing peer writing constructively and with relevantfeedback.
y
 
Considering and addressing potential counterclaims to theirargument
7
th
grade Language Arts: Persuasive Writing Unit
 
Stage 2  Evidence
 
Performance Task(s):
Students will show how they really understand by evidence of:
y
 
Creating a persuasive/argumentative letter
-
 
F
ormal style and tone (business/professional letter)
-
 
Provide evidence for their claim
-
 
Consider and respond to counterclaims
-
 
Drafted and sent to a real audience (e.g. principal, parent, congressperson, etc.)
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