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PR Management Lecture

PR Management Lecture

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an explanation of pr management
an explanation of pr management

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Published by: Hendra Manurung, S.IP, M.A on Nov 28, 2008
Copyright:Attribution Non-commercial

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07/14/2010

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The Growth of PR Management
 
2
A snapshot of the field today
Public relations is a 20
th
-centuryphenomenon, barely 100 years old.
In the 21
st
century, the field isevolving and improving every day.
Today, most new professionalspossess superior intellect and experience.
 
3
How did we get here?
Major 20
th
century trends:
Growth of big institutions
Heightened public awarenessand media sophistication
Societal change, conflict, and confrontation
Growth of global media, public opinion,and democracy
Dominance of the Internet

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