Introduction to Information Management

Frank MacCrory

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June 21, 2010

Course Information
Instructor: TA: Frank MacCrory frank.maccrory@uci.edu James Zhang zhez1@uci.edu

Most efficient to contact the instructor and TA through email.

There are no pre-requisites for this course outside of those for the Management major/minor, but this course in a pre-requisite for advanced MIS courses.

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Course Information
Textbook: Using MIS (2nd Edition) David M. Kroenke PEARSON, Prentice Hall ISBN-10: 0138132488 ISBN-13: 9780138132484

Website: http://eee.uci.edu/10y/38090

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Course Objectives
This course is an introductory course to managing information in a business setting. The purpose of this course is to provide an understanding of the strategic use and impact of information technology (IT) in organizations. We will spend 6 weeks looking at what IT is, how IT creates value and how companies use IT to capture this value.

You are responsible for knowing everything that is covered in the course: textbook chapters, assignments, the material that I talk about in class, AND presentations by your fellow students.

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Grading Criteria
Your final grade will be based on the following criteria:
Participation & In-Class Activity Group Assignments (Homework) Group Presentation Midterm Exam Final Exam 10% 20% 20% 25% 25%

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Groups
Group work will be done in teams of five You will know who your teammates are by the end of today

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Participation & In-Class Activity

I will not be the only one telling the class about managing information Discussions during the lecture will be a part of your grade (assessed on quality rather than quantity)

Other in-class activities such as pop quizzes will also factor into this grade

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Group Assignments
There will be 4 group assignments worth 5% each. Must be delivered to the TA on the dates assigned for full credit, at the very beginning of the class.

Assignments are fairly simple applications of the material we covered in the lectures.
Assignments should be typed, double-spaced, 1112 point font, 1 margins all around, with your group name, group number, names of all the members and the date in the header.

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Group Presentation
Each group will be responsible for presenting a business magazine/ journal article or a news article related to IT and organizations.

Each team will be assigned a different topic.

The presentations will be 10 minutes long, followed by a 3 to 4 minute question/answer/ discussion time.

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Group Presentation
The group presenting in a class is required to send a soft copy of the presentation to the TA before the start of the class. Groups will be graded on the content of the presentation including
Clearly summarizing the article Clearly articulating what the role and impact of IT is in the phenomenon or organization that is discussed in the article; and Peer evaluations from other teammates regarding the contribution of each team member.

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Midterm Exam
There will be a midterm exam after the break on July 7, 2010. The exam will cover all material up to and including June 30. The exam is closed-book, but a practice exam will give you a very good idea of what to expect. We will review the practice midterm in class before the real midterm. Mostly multiple choice with some short answer questions.

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Final Exam
Closed-book exam similar to the format of the midterm. Final exam in this room on Wednesday July 28, from 4PM to 6PM A practice final will be distributed on July 21, and we will review it during class on July 26.

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Changes
Your instructor (thats me) reserves the right to make any changes to the course requirements, syllabus or schedule as he deems necessary to accomplish course objectives and to ensure the successful completion of this course for each student.

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Other Important Points

It will be helpful to you as well as me if you sit in the same seat throughout the course. If you wish your work to be re-graded, contact the TA within one week of when the grade was returned.

Please note that a re-grade request opens up your entire work for re-evaluation.

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June 21, 2010

Worldwide IT Spending
$ Billions
$1,000 $900 $800 $700 $600 $500 $400 $300 $200 $100 $0

1960s

1970s

1980s Source: IDC 2004

1990s

2000s

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IT and Telecom
Telecom Services $1.4 Trillion IT $1.4 Trillion
VoIP Managed services IP TV

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IT and Business
Business Services $1+ Trillion Telecom Services $1.4 Trillion IT $1.4 Trillion

HR, payroll, supply chain, logistic services

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IT and Content
Business Services $1+ Trillion Telecom Services $1.4 Trillion IT $1.4 Trillion

Advertising Gaming Applications Music

Content ~$1 Trillion

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The Converged Market

Billions
$4,000

Worldwide Spending

BPO IT
$3,000

Content New telecom 50% total 12.8% CAGR

$2,000

Cons. elec.

$1,000

Traditional IT
$0

5.9% CAGR

2008

2012

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The Long Tail of IT Spending

IT Spending by Region, 2007
$ Billions 18 countries 79% of spend

$500 $400 $300 $200 $100 $0

North America WE Jap/AUS/NZ Other AP CEMEA LA

176 countries 21% of spend

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The New Growth Areas

55% Mobile Internet users, 71% cell phone users outside NA, WE, Japan in 2011 the market will move West Asia will dominate search emerging markets will be a hotbed of Web 2.0 investment U.S. = 57% Internet advertising, 2007 watch for a long tail bonanza!

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IT Price/Performance

1979: Time 7 Hours, Cost $900

2004: Time 7 Hours, Cost $900

2004: Time 0.25 Sec, Cost $0.01

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Cost of Storage
Cost per GB
100,000 10,000

1,000

100

10

Source: NSF Science and Engineering Indicators

19 88 19 89 19 90 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04

Year

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The Exploding Digital Universe

Digital Information Created, Captured, Replicated Worldwide
1,800 1,600 1,400

1,200 1,000 800 600 400 200 0

2006

DVD, RFID, Digital TV, MP3 players, Digital cameras, Camera phones, VoIP, Medical imaging, Laptops, Data center applications, Games, Satellite images, GPS, ATMs, Scanners, Sensors, Digital radio, DLP theaters, Telematics, Peer-to-peer, Email, Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances
2007 2008 2009 2010 2011

Exabytes

10-fold Growth in 5 Years!

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Web 2.0
Communication
Blogs: Wordpress, TypePad, Blogger, LiveJournal, Weebly Microblogs / Presence apps: Twitter and FourSquare Social networking: Facebook, LinkedIn, MySpace, Orkut, Badoo, Hi5 Social network aggregation: FriendFeed and SocialThing Wikis: Wikipedia, Wetpaint Social bookmarking: del.icio.us, StumbleUpon Social News Sites: Digg, Mixx, Reddit Opinion sites: epinions, Amazon reviews, Yelp Crowdsourcing: Threadless, Innocentive, Netflix challenge, Cisco iPrize Photo sharing: Flickr, Zooomr, Photobucket, SmugMug Video sharing: YouTube, Vimeo Livecasting: Ustream, Justin.tv, Stickam Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter

Collaboration

Multimedia

Entertainment

Virtual worlds: Second Life, SmallWorlds, Webkinz Online gaming: World of Warcraft, City of Heroes, Star Wars Galaxies Game sharing: Miniclip.com

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Hyper Connected!
% Who Have Texted Work from Location
60%

50%

40%

30%

Car
20%

Restaurant

Vacation Entertainment Event Bed

10%

Hyper Connected
0%

Average

Place of Worship

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IT in Business
Organization

Organization Structure Strategy

Management Control Performance

Information

Information Technology

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IT as an Enabler
Enabler of competitive advantage By improving product quality By shortening product development/delivery time By improving customer service Enabler of organizational effectiveness By providing analytics By decision support systems Enabler of organizational efficiency By lowering internal costs By automation By communication support

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IT as an Enabler
IT is not a silver bullet it is a tool not the solution Companies must tightly align their IT and business strategies for good results Continuing IT price/performance improvements offer new opportunities for innovative companies

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Your Reaction
People think we got big by putting big stores in small towns. Really we got big by replacing inventory with information. - Sam Walton

What does replacing inventory with information mean?

Ten Minute Break

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Collaboration Tools and the Role of IT in Business

Frank MacCrory

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Team Formation
Teams of five students
Ensure that you have some out-of-class free time in common

Sign in with the TA First assignment

Create a name for your team One member emails this name to the TA and ccs the rest of the team Emails due before class on Wednesday

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What Is Collaboration?
Collaboration occurs when two or more people work together to achieve a common
Goal Result Work product

Greater than individuals working alone

Involves more than coordination and communication alone

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What Is Collaboration?
The three critical collaboration drivers are:
Communication Content management Workflow control

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Collaboration Tools
Synchronous communication
Team members meet at the same time, but not necessarily at the same geographic location. It may include conference calls, face-to-face meetings, or online meetings. Examples: meet at Starbucks, multiparty call on Skype

Asynchronous communication
Team members do not meet at the same time or in the same geographic location. It may include discussion forums or email exchanges. Examples: Email, Google Docs

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Collaboration Tools

Fig 2-1 Information Technology for Communication

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Collaboration Tools

There are three categories for sharing content. Your choice depends on the degree of control your team needs to complete their tasks

Fig 2-5 Information Technology for Sharing Content

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Collaboration Tools
These methods of content sharing provide version management
Wikis Google Docs and Spreadsheets Microsoft Office Groove

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Collaboration Tools
Sequential workflow
When documents are reviewed by multiple members of a team one after another

Parallel workflow
When documents are reviewed by multiple members of a team simultaneously

SharePoint site
Defines workflows and ensures team members perform required tasks

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How Do Businesses Use Collaboration Systems?

Operational decisions
Obtain data from transaction processing systems Require very little collaboration

Managerial decisions
Focus on the allocation and utilization of resources Require some collaboration

Strategic decisions
Are broader in their scope and center around organizational issues Are almost always collaborative

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Types of Decisions

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Types of Collaboration

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Collaborative Exercise: Homework

The WRONG Way:
Each member does 20% of the assignment Staple together 3 minutes before class Each member understands only part of the assignment

The RIGHT Way:

Each member outlines solutions to each part Meet to work out the details Each member understands the whole assignment

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Collaborative Exercise: Team Presentation

Each teams topic will relate to part of the preceding lecture. What is the role/impact of technology in the context discussed in the article? Include other articles, blog posts, etc. that discuss similar phenomena. Can be interactive. Other students will be responsible for the content of your presentation (but not the underlying article).

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Potential Sources
Wired InformationWeek The Economist NYT Magazine and many more!

www.lib.uci.edu

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Information Technology

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Example: Music Industry

Technology has
Digitized the marketplace Digitized the product

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Example: Music Industry

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Example: Music Industry

Piracy (aka sampling)
Drives sales? Replaces sales? Drives other types of sales?

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ITs Role in Business

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ITs Impact on Business Operations

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ITs Impact on Business Operations

What are the goals of IT projects? What are the outcomes of IT projects? Rarely do these coincide.

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ITs Impact on Business Operations

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ITs Impact on Business Operations

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ITs Impact on Business Operations

People think we got big by putting big stores in small towns. Really we got big by replacing inventory with information. - Sam Walton What does replacing inventory with information mean?

http://www.youtube.com/watch?v=b5K1yrICMII

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Information Technology Basics

Information technology (IT)
a field concerned with the use of technology in managing and processing information an important enabler of business success and innovation

Management information systems (MIS)

a general name for the business function and academic discipline covering the application of people, technologies, and procedures to solve business problems a business function, similar to Accounting, Finance, Operations, and Human Resources

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Information Technology Basics

When learning about IT, understand:
Data, information, and business intelligence IT resources IT cultures

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Information Technology Basics

Data: raw facts that describe the characteristics of an object or event Information: data converted into a meaningful and useful context Business intelligence: applications and technologies that are used to support decision-making efforts

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Data: Excel Spreadsheet

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Data Information

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IT Resources

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IT Cultures
Organizational information cultures include:
Information-functional culture: Employees use information to exercise power Information-sharing culture: Employees across departments trust each other to use information to improve performance Information-inquiring culture: Employees across departments search for information to enhance performance. Information-discovery culture: Employees across departments seek ways to create competitive advantages

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For Wednesday
Get your team up and running
Decide on a name One member emails the team name to the TA and ccs all other team members

Complete the survey on the course website Read Chapter 4

The prices in Q2 are out of date.

Read Chapter 5
Focus on Q5, Q6 and Q7 Skip Q8