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Table Of Contents

1.Observare ---
2.Activare generală, implicare
3.Percepţie: stimulare şi evaluare
4.Dacă se cunoaşte cât va dura aşteptarea, atunci aceasta pare a fi mai scurtă
5. Învăţarea de cunoştinţe
6. Învăţarea de sentimente
7. Învăţarea de motive
8. Activare (pentru cumpărare) specifică
9. Comportamentul (de cumpărare)
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Bazele psihologiei publicitatii

Bazele psihologiei publicitatii

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Published by Bogdan Calarasu

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Published by: Bogdan Calarasu on Mar 13, 2012
Copyright:Attribution Non-commercial


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