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Transparent Electronic Materials: An Emerging Market Opportunity
The information for this paper was sourced from the recent NanoMarkets report,
that was released in December of 2011.As we enter 2012, NanoMarkets believes that three major industry sectors
displays, solarpanels and the windows industry
will soon require novel
electronics materials.These new materials sets will embrace conductors, semiconductors and dielectrics andNanoMarkets believes that all this will provide an important new opportunity for bothestablished specialty chemical firms and start-ups.In a recently released report,
,NanoMarketsprojectedthat revenues from transparent electronic materials are expected to reach $325 million in 2015,going on to reach $1.1 billion in 2019 (See Exhibit I). In addition, some of the materialsdevelopment that NanoMarkets expects to be undertaken with transparent electronics in mindwill generate additional revenues
of the transparent electronics sector. We are thinkinghere especially of oxide thin-film transistors (TFTs) for use in both OLED and LCD backplanes fordistinctly non-transparent displays. But some of the work on developing transparentconductors may have implications in the ITO replacement market as well.
Three Crises: A Transparent Solution
In the three industry sectors mention in the first paragraph of this paper management is coping
with strategic “crises” that have become only more serious in today’s slow grow
th economy. Ineach case, transparent materials may prove a key to dealing effectively with those issues.
Transparent displays and the end of the LCD revolution:
Not only has the worldeconomic downturn hurt television and computer sales, but we are also in the last gasp of theliquid crystal display (LCD) revolution. All computer and mobile displays and almost alltelevisions are LCD now.
So the display industry is looking for those “next big things” to keep its revenues growing. And
it is coming to realize that transparent displays (along with flexible displays, OLED displays ande-
paper) may be one of those “things.”
Transparent displays using relatively crude CRT and electroluminescent (EL) technology havebeen used for signage and heads-up displays (HUDs) for years, but Samsung and LG are now