PHP in the Cloud

13 March 2012

ABOUT THAT CLOUD

WHAT IS A SCALABLE APPLICATION?

Served over the internet from a datacenter" Usually customer/web facing" Requiring horizontal scalability"

Basic Conguration!

Advanced Conguration!

Premium Conguration!

GAME LAUNCHED ON FACEBOOK

50 to 3,500 Servers in 3.5 days"

WHO FACES THESE CHALLENGES

Social Anything"
"Games, networks, communications" "

Mobile Anything
"

"" "Devices sell fast, apps sell faster" "Location aware means frequent use" "" "Events, product launches" ""

Brand Anything
"

Viral Anything
"

"News events" "Social bookmarking: Digg/SlashDot/Reddit/Facebook"

E-commerce Anything"
"Seasonal/sale event demand" "

Financial Anything"
"High transaction volume, lots of interested parties"

PLANNING STARTS FROM DAY ONE

Development!
Time to market" Hardware procurement"

Architecture!
Expect a steep curve" Avoid a success disaster"

Deployment!
Expand servers quickly" Expand global reach quickly"

Operations!
Capacity have enough?" Exposure have too much?" Flash Crowds" Hardware failure"

CLASSIC INFRASTRUCTURE PROBLEM

Infrastructure Cost $

Large Capital Expenditure

You just lost customers

Predicted Demand Opportunity Cost Traditional Hardware Actual Demand

time

THE SOLUTION: CLOUD

Infrastructure Cost $
On Demand Provisioning

Predicted Demand Actual Demand Automated Scaling

time

A COMPLETELY INTEGRATED SOLUTION

Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly on a single network to create an on-demand solution that is can be scaled in real-time to best meet your need. "

" " " " " "

" Regardless of the solution, (standalone, or hybrid) delivery is managed via the same user interface, using the same APIs." "

MODULARITY & FLEXIBILITY Physical and virtual servers" Shared and dedicated devices" Public and private clouds" Multiple storage tiers" Discrete managed services"
Monitoring" Managed hosting" Security" Email" Network" Backup"

FULL RANGE OF SERVICES

CUSTOMIZABLE HARDWARE CONFIGURATIONS

Standard servers can be built with a wide variety of hardware options"

AUTOMATION & CONTROL Mobile and Web-based management portals" Purchase, provision, deploy & manage infrastructure"

AUTOMATION & CONTROL

Improve customer control, reduce error, increase visibilty" API which provides control of over 200 services" Supports SOAP & XML-RPC interfaces" Comprehensive documentation & support via SLDN"

"
SERVICES INCLUDE!

Reboots & reloads" Ticketing" Hardware conguration" Software load" DNS" Network" Storage" Security scans " Monitoring"

HIGH-PERFORMANCE NETWORK 2,000 gigabits of connectivity" Multiple Tier 1 carriers" Native IPv6 support" Network-within-network architecture" Maximum accessibility, security and control"

GLOBAL FOOTPRINT

13 Data centers 10 Network Points-of-presence 100,000 Servers under management

2,000 Gbps global network 23,000 customers in 140 countries 22 million domains hosted

SOFTLAYER AT A GLANCE

Customers" Annual revenue " Annual EBITDA" Investment in assets" Investment in development" Employees" Data centers" Servers deployed"

23,000" $350 million" $135 million" $370 million" 2.6 million lines of code 250,000 man-hours" 660" 13" 100,000"

CUSTOMERS

MARKETPLACE REACH 23,000 POTENTIAL CUSTOMERS

Sell and buy resources on the SoftLayer Marketplace"

PHP IN THE CLOUD

Experience a truly hybrid environment"

Superior transfer connectivity using our back end private network."

Open API makes it possible to write over 2,000 calls" Right Scale is a partner"
A completely elastic & scalable Cloud."

We offer a completely a la carte service menu: Pick what you need and only pay for what you need!"
Enjoy premium support for all levels of services without having to pay a premium."

SOFTLAYER SUMMARY
Continue to enhance and develop our leading hybrid computing environment" Extensive product and feature roadmap" Enhancement of current features and services" Data center and network expansion"

Hybrid Environment"

Continued Innovation"

Continued Growth"

Grow customer base" Grow geographically, including internationally" Innovative infrastructure, solutions"

True Virtual Data Center Services"

Automation of all aspects of operations" Integration with 3rd party management tools (Rightscale)"

QUESTIONS?

Michael Ong! General Manager, APAC" mong@softlayer.com"

ADDITIONAL RESOURCES
" SoftLayer Developers Network [SLDN]!
Reference materials" Extensive, complete documentation" Documentation is built into code:" Basic verication programmatically (exists, spelling)" Human review at QA level"

Forums/IRC"
User to dev interaction" User to user interaction"

"

DEDICATED OR CLOUD?
Service Provisioning Management/ Control Reboot Storage Configuration Redundancy Backup Image Management Private Network Location KVM over IP Monitoring Network Reports VDR Other Services 2 to 4 hrs Full physical control -IPMI Powerstrip / IPMI/ OS Local/ NAS/ iSCSI / Cloud Hardware fully customisable User defined (e.g. RAID) EVault Flex Image All servers & instances (complimentary) SNG/ AMS/ DAL/ HOUS/ SEA/ SJC/ WDC Through web browser Standard Public/ Private bandwidth graphs USD $25 per server Dedicated 5 to 15 min Full virtual control OS level Instance reboot / OS Local/ NAS/ SAN / Cloud Prepackaged or Build your own Predefined (SAN Hardware Failover) EVault Flex Image / CCI Image All servers & instances (complimentary) SNG/ AMS/ DAL/ HOUS/ SEA/ SJC/ WDC Launched from portal Enhanced (CPU/ RAM) Public/ Private bandwidth graphs USD $25 per instance Cloud

IP Management, Content Delivery, Add Firewalls, Add Load Balancers

OBJECT STORAGE
Unlimited storage, integrated index and search, data redundancy, CDN integration, portal and mobile app access." Files are stored in a cluster of redundant storage devices. Ideal for static les like images, PDFs, and other types of les that don't change very much." Object Storage can also serve as a publication source. Files can be served directly from the cluster, or through CDN." Ability to put text tags on objects and search and retrieve based on those tags. "

PRIVATE CLOUD AND VIRTUALIZATION We provide a wide range of virtualization options that, combined with our fully automated platform, create Private Clouds with higher scalability and performance."

CLOUDLAYER COMPUTING Softlayer provides enterprise-class cloud computing systems available on demand, with hourly and monthly pricing."

Multi-tenant environment Scalable rapid provisioning

Single-tenant environment Enhanced security

Dedicated server Higher I/O workloads

PRIVATE CLOUD AND VIRTUALIZATION

Our proprietary architecture and automation give us unique virtualization advantages, and the proven performance and reliability necessary for an enterprise-class Private Cloud."

"
Automated delivery of IT infrastructure for on-demand scalability" Best-practice OS builds and patching" Private-network connectivity, ideal for hypervisor management" Network storage based on iSCSI SAN and NAS for virtual machine storage to enable high-end virtualization features" Virtual Private Racks to allow integrated network performance"