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Updating your skill-set for CRM
How to achieve personal success
Chicago Chapter of American Marketing Association | May 2002
2 © 2002 Taylor-Harkins Group
TAYLOR
!
HARKINSGROUP
What’s happening?
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Large enterprises spent $1.7B on CRMin 2001 (78% of the market)
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Mid-Size enterprises spent $490MM in2001
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Spending on CRM is expected to reach$8.1B by 2005
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Spending is expected to increase anaverage of 30-45% per year!
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Significant growth is expected in mid-sized companies
Source: Cahner’s In-Stat, 2001
3 © 2002 Taylor-Harkins Group
TAYLOR
!
HARKINSGROUP
What’s going on?
!
Recent Forrester Research study:
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45% of surveyed companies wereconsidering CRM projects
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37% of surveyed companies already hadinitiatives in place
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