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Johnson Wax Case Study

Johnson Wax Case Study

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Published by Girish Patil
If need more details contact me !!
If need more details contact me !!

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Published by: Girish Patil on Mar 14, 2012
Copyright:Attribution Non-commercial

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02/07/2014

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Product Line
House hold
Viz, Brite, Klear Floor Wax, Rain Barrel Fabric softneretc
Personal care products
Hair conditioner and shampoos
 
Standard established procedures for NewProduct development
Product Feasibility study
Performance test against competitive product
Test market before national introduction

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