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100 Portraits
A Creative Journey
Artwork by: Sean P. Tiner
www.seantiner.blogspot.com
www.seantiner.blogspot.com
100 Portraits: A Creative Journey
1
Introduction
“The Internet is becoming the town square for the global village of tomorrow.”~Bill Gates
1
Joy comes from building bridges to other lives. This construction occurs invarious shapes and magnitudes. Sometimes it is in the form of a handshake, phone callor simply a smile. Sometimes it is in the form of a text-message, poke or tweet. Ourdigital age allows bridges to be constructed, connected and traveled faster. The overalllength and size of our bridge is no longer limited to the tangible realm. Distances areeroded. Our joys are shared via email, blogs, forums, vlogs, podcasts, text messagesand social networks. We have constructed social media, a hyper reality of constantconnectivity. Our potential is limited by our imaginations as our lives construct the digitalbridge to “the global village of tomorrow.”From
FaceBook
to
YouTube
to
Twitter,
social interaction websites continue totransform the landscape of contemporary communication. Once a niche interest, socialnetworking sites now connect millions of users each day. In fact, over 270-millionInternet users are registered on at least one networking website.
2
Only a daily basis,users share content, update profiles and interact on friend’s profile pages. Additionally,over 73% of Internet users read blogs to stay informed about the latest trends, news,and information relevant to a viewer’s life.
3
As users increasingly intermingle on various
1
Gates, Bill,
www.quotegarden.com
, visited September 24, 2008
2
West, Edward, Marketing Potential in Social Online Media,
Business Day
, May 20, 2008
3
Ibid.
www.seantiner.blogspot.com
100 Portraits: A Creative Journey
2
networking websites, social media has become a vital platform to increase exposure toand awareness for a company’s product or service.As Internet users search for content that relates to specific interests, theeffectiveness of social media as a mass marketing media diminishes. According toChris Anderson, editor of
Wired
and author of
The Long Tail
,
“emerging digital entertainment economy is going to be radically different from today’smass market.” “…If the twentieth-century entertainment industry was about hits, thetwenty-first will be equally about niches.”
4
According to the illustration, the long tail represents 80% of today’s market place that iscomprised of small, individually tailored businesses. In order to effectively engageviewers, successful companies positioned along the long tail
need to tailor marketingmaterials to the specific interests of a target audience. Social media allows companiesto create niches and tailor profiles, blogs, podcasts or vlogs specifically to the long tail
.
5
Creating a niche allows brands to reach viewers who are passionate about specific
4
Anderson, Chris,
The Long Tail: Why The Future of Business is Selling Less of More
, Hyperion (July 11, 2006).
5
Ibid.
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