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The Periodic Table of Personality. (With Attitude)

The Periodic Table of Personality. (With Attitude)

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Published by Natalie
We habitually presuppose that in order to do justice to our integrity we should depict ourselves as others want to perceive us. Interestingly, we try to lull ourselves into thinking that no number of words can possibly describe us entirely. You’d be remarkably surprised that it only takes 20 personality traits to fully describe every person in the world!
We habitually presuppose that in order to do justice to our integrity we should depict ourselves as others want to perceive us. Interestingly, we try to lull ourselves into thinking that no number of words can possibly describe us entirely. You’d be remarkably surprised that it only takes 20 personality traits to fully describe every person in the world!

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Categories:Types, Research
Published by: Natalie on Nov 30, 2008
Copyright:Attribution Non-commercial

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08/31/2010

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 No one has just one personality trait. But when it comes to describing the people around us – we usually rely onone predominant trait to sum up that person in just one word. We are all familiar with those solitary words thatsay it all: egoistic, pugnacious, spontaneous, assertive, narcissistic, amiable, dogmatist etc.In order to do justice to these complex set of traits that are intertwined to create our personalities - it is firstimportant to understand the fundamental definition of personality:“…
the sum total of the physical, mental, emotional, and social characteristics of an individual; organized  pattern of behavioral characteristics of the individual.”
[Source: Dictionary.com]Often, we habitually presuppose that in order to do justice to our integrity we should depict ourselves as otherswant to perceive us. Interestingly, we try to lull ourselves into thinking that no number of words can possiblydescribe us entirely. You’d be remarkably surprised that it only takes 20 personality traits to fully describe every person in the world!
 
Mass-targeting has been one of the largest and most recognized penchants for marketing on the web. Online admarketing agencies are exploiting and confounding the Internet today with mass-targeting strategies and appeal.On the other side of the marketing spectrum, there is micro-targeting with more effective strategies and payoffsthat are principally overlooked. Which is exactly why brand advertisers have been conducting vast amounts of research to gain insight into their buyers mindset (personality traits), and understand what makes them tick,what speaks to them, and what they are interested in. This type of marketing efforts are translating researchresults into what is known as psychographic profiling – which have been powerful and proven predictivemodels for buyer behavior.Just ask Mindset Media, former brand advertising agency, that has invented a proprietary psychographic planning & buying standard based on 20 most recognized personality traits. Each personality cell is divided intofive levels of degrees, and everyone has some degree of all 20 traits, which is equivalent to their mindset.Accordingly, it is estimated that each mindset has approximately 2 million unique users in the U.S. alone.

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