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Lecture -1 Mba

Lecture -1 Mba

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Published by Mohsin Ather

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Published by: Mohsin Ather on Mar 14, 2012
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11/17/2012

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Business Research Methods
Instructor:
Muhammad Yasir RafiqM.Sc, M.Phil (Statistics)G.C.University, Lahore
yasir.stats@gmail.com 
 
Compiled by: Muhammad Yasir Rafiq
Lecture #01 
 
 Main Text Book :
 Uma Sekaran (2003). Research Methods for Business
 –
skilled
 –
Building Approach 4
th
E. Jhon Wiley. New York 
Refrence Books:
 
Cooper R. D. & Schindlerldi, S. P. (2006). Business ResearchMethods 9e. McGraw. Hill
William G .Zikmund Business (2002) Research Methods, 7
th
 edition. Thomson. South
 –
Western
Business Research Methods By C.William Emory
Research Methodology by Ranjit KumarMarketing Research by AAker, Kumar
Compiled by: Muhammad Yasir Rafiq
 
 Objectives of the course
This course will enable the students to
1.
Sharpen the analytical (logical, argument)skills2.Develop understanding of the researchconcerns3.Conduct research by applying whole steps
Compiled by: Muhammad Yasir Rafiq

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