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Masthead & Typography

Masthead & Typography

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Published by Jess Hammond

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Published by: Jess Hammond on Mar 14, 2012
Copyright:Attribution Non-commercial

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03/14/2012

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Masthead & Typography
In this PowerPoint I will be includingmy ideas on my masthead for mymagazine and the typography I will beusing.
 
Masthead Ideas
Pulse
 
 –
One syllable, short and sweet. Connotes energy and life whichreflects my pop music genre.
Vigor
 
 –
Defines in dictionary as meaning energy and enthusiasm,representing my magazines music genre
Bounce
 
 –
Connotes movement, which relates to dance and music. Short,sweet and simple.
Jump
 
 –
Clear meaning, representing movement relating to dance andmusic. May however represent more dance/club music as apposed to pop.
Elite
 
 –
 
Formal word, reflects my target audience‟s maturity. Defines indictionary as “A group or class of persons enjoying superior intellectual social
or economic status. This definition clearly represents my target audience,however this masthead may not represent a music magazine well.
Moove
 
 –
 
Play on the words „Move‟ and „Groove‟ which represents music
making it clear as to what genre my magazine is.
 
Stereo
 
 –
 
Clear meaning andrepresentation of a music magazine.
Vitality
 
 –
 
Connotes energy, representingmusic. Also is quite formal which reflectsmy formal magazine and target audience.
Volume
 –
 
Clear, sophisticated way ofrepresenting a music magazine. Clear tothe audience and is unique and simple.
Prime
 
 –
 
Means of most importance,which connotes the importance andformality of my magazine and representsmy target audience.
Beat
 
 –
 
Represents music which clearly
shows this is a music magazine. It‟s short
and simple, however may represent anR&B/ Hip Hop genre of music rather thanpop.
Playlist
 
 –
 
A term to do with music thatmusic fans would easily recognise. Clearlyrepresents a music magazine.
I narrowed down my mastheadideas to Volume, Prime, Playlistand Vitality. I decided to create apoll which I embedded on myyolasite and shared on Twitter andFacebook for people within mytarget audience to vote. Theresults are shown below.

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