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London Training Programme
2008-2009
Autumn Edition
generating solutions to behaviourial challenges
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Enrolment Form
A downloadable version o this orm can be ound on our website: www.lho.org.uk/lsmu.aspx
Name: ...........................................................................................................................................Job Title: ......................................................................................................................................Course: ........................................................................................................................................Date: ............................................................................................................................................Reason or attending this course: ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Approved by : ..............................................................................................................................(Line Manager)
London Centre Training Programme with Course Dates
NovDecJanFebMarIntroduction to Social Marketing19th4th14thWhat Makes a Good SocialMarketing Project?19th12th3rdCommissioning Eective SocialMarketing11th22nd10thGetting Started: Generating UsableCustomer Insight and Scoping aSocial Marketing Project9th11thInsight into Action26th24thEvaluating Social Marketing ProjectsAvailable Q2 2009How to ollow-up Social Marketinginitatives Available Q2 2009
Introduction
NHS London has unded the establishment o the London SocialMarketing Unit through the National Social Marketing Centre. The Unithas been established to work or Primary Care Trusts (PCTs) in improvingpublic health through:
basing actions on insights into people’s lives
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leveraging the scale o the region
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greater collaborative development and collective action
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The Unit is currently delivering against our key strands o work: research anddevelopment, marketing services, partnership development and capacity development.The aim o this last programme is to improve the capacity o PCTs in London to eectivelycommission and manage social marketing projects and programmes but also to embedthose principles in their overall philosophy and approach.This brochure outlines the initial oering which will be available in the coming months.This training programme will oer participants the opportunity to learn more about the keysocial marketing principles, the technical skills needed to apply them and issue-specifcknowledge (audience understanding, successul intervention and services) drawn rom avariety o sources. Other workshops will ocus on healthy weight, smoking cessation andimmunisation and will be communicated separately.We will be using a variety o ormats or the sessions as the subject matter requires romull-day courses to ½ days and also we intend to trial short ‘on-line’ seminars. Acrossthe fve technical skills courses we have allocated 15 places to each PCT to use at yourdiscretion. You may want to consider identiying a small number o sta to participateacross a number o sessions, thereby becoming ‘champions’ within each PCT, or use thesessions to help develop your LSPs by involving colleagues rom local government. The‘knowledge transer’ workshops will be targeted or specifc subject or audience leads andwill not all within the capacity identifed above.This brochure details the current technical skills sessions available through to March2009. More are under development and we will inorm you about these in due course. Inparticular, a urther course is being developed looking at turning insight into action. Thiswill concentrate on how PCTs can use consumer insight to inorm strategy and selectappropriate interventions. Dates or these workshops are included and you are invited toregister or these now. Further details on the objectives and outcomes o these workshopswill be available to PCTs in December.
To book a place on one o these courses please e-mail an electronic copy o theenrolment orm to lsmu@nsmcentre.org.uk. Please ensure that you have obtainedauthorisation rom your line manager and that they are copied into the booking e-mail.Courses are ree to authorised PCT sta.
Course dates may be subject to change depending on demand
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Introduction to Social Marketing
2008
19th Nov, 4th Dec.
2009
14th Jan
Target Audience: Anyone who has an interest in or desire to learn social marketing skillsDuration:One dayLocation:Central LondonClass size: A maximum o 30 peopleLevel:IntroductoryPre-requisites:NoneCourse DetailsObjectives: At the end o this session you will be able to:Defne social marketing
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Understand the similarities and dierences between social marketing and other
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types o active interventionsIntroduce the key components o social marketing including the eight National
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Benchmark CriteriaUnderstand the process or planning a social marketing intervention
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Content:Defnition and core concepts o social marketing including the eight National
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Benchmark CriteriaTotal process planning
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Case study examples
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Practical activities to put knowledge into practice
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Where to fnd contacts and other useul inormation
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Outcomes: Attendees will understand what social marketing is and isn’t
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Consider how to use social marketing as an eective tool in achieving public health
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targetsUnderstand what needs to happen in a successul social marketing intervention
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What Makes A Good Social Marketing Project?
2009
19th Jan, 12th Feb, 3rd Mar
Target Audience:Individuals who have an interest in applying social marketing skillsDuration: One dayLocation: Central LondonClasssize:A maximum o 30 peopleLevel: Introductory
Pre-requisites:None
Course DetailsObjectives: At the end o this session you will be able to:
List the National Benchmark Criteria
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Explain the purpose o the National Benchmark Criteria
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Describe how the National Benchmark Criteria can be used
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Illustrate each o the National Benchmark Criteria using the Road Crew example
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Apply the National Benchmark Criteria to your own context
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Content:
Understanding what the National Benchmark Criteria are and are not
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Defning customer orientation, the ‘customer in the round’
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Using the National Benchmark Criteria in stages
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Appreciating the holistic nature o the National Benchmark Criteria
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Outcomes:
Attendees will understand how the National Benchmark Criteria can be applied
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They will recognise the importance o each one o the National Benchmark Criteria
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They will be able to assess whether interventions meet the National Benchmark
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Criteria and where to ocus attentionUnderstand how the National Benchmark Criteria contribute to making a good social
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marketing project
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