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Amplification of Social Media
Copyright © 2008 MyST Technology Partners, Inc. All rights reserved.This document is for internal purposes only. Not for Distribution
MyST Platform™ Technology Brief 
Social Media Challenges
 
Time and energy
 
SEO knowledge
 
Content Quality
 
Interoperability
 Amplification Approach
 
Multiple pathways to content
 
Intelligent classification model
 
Optimized presentation engine
 
Syndication and search regis-tration
 
Automatic search crawler noti-ficationMore Information:http://myst-technology.com 
B
ACKGROUND
 
Being hyper-competitive in today’s dominant marketing environmentrequires that all marketing organizations find ways to achieve morewith less effort. While participation in social media activities such asblogging, social networks, content syndication, and micro-bloggingare proven marketing strategies, the effort required to achieve re-sults is non-trivial. The business objective in social media participa-tion is greater awareness; a company that is more findable in searchengines, social networks, and other forms of Web 2.0 content.One tenant of the MyST Platform™ is amplification of effort; optimiz-ing the ways that partners, prospects, customers, and journalists candiscover your business. At no time in Internet history has the generalconcept of 
search
been more critical to an organizations online suc-cess.
A
PPROACH
 
MyST social media services are designed to amplify the visibility of social content. For every content item published in the MyST Plat-form™, multiple pathways to find or discover the content are created.These pathways are often created as additional pages that referencecontent items. Some pathways are links that are automatically broad-cast to search engines upon creation of the content. And other typesof discovery pathways are syndication documents that are registeredwith special search engines. Many MyST services and techniques con-spire and integrate to ensure the investment in social content is mul-tiplied many times.Over time, the pathways grow in number and increase the likelihoodthat search engines will index them. As the body of influence ex-pands, so do the opportunities for search recommendations and otheropportunities for greater discovery.
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