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saul kaplan
how to stayrelevant when theworld is changing
 
business
m del
innovation
 
factory
the
how to stayrelevant when theworld is changing
saul kaplan
 
$29.95 USA/$35.95 CAN
Blockbuster’s executives saw
Netflix
coming.Yet they stuck with their bricks-and-mortar busi-ness model, losing billions in shareholder value.They were
“netflix
ed.”Business models just don’t last as long as theyused to. Historically, CEOs have managed a singlebusiness model over their entire careers. Today, allorganizations must be capable of designing, proto-typing, and experimenting with new business mod-els.
The Business Model Innovation Factory 
providesleaders with the survival skills to create a pipelineof new business models in the face of disruptivemarkets and competition.Business model innovation is a team sport. Itrequires all of us to build stronger collaborationmuscle and to become more comfortable with andmuch better at connecting across silos, disciplines,and sectors.
The Business Model Innovation Factory 
provides innovators with a set of 
fifteen
action-able principles to guide business model innovationefforts, including:bigger than yourself  models that drive businesses, institutions,industries, and cultures-tions and tak 
e risks with confidence
many toward the end game: transformation Innovators need to experiment and embracethe art of discovery. Innovation requires thatyou get off the whiteboard and into the real world.
 —continued on bac 
k flap— 
LEARN MOREAND BUY THEBOOK AT
www.bmifbook.com
 
Contents
Acknowlegments xiIntroduction xiii
I
What You Have Always Done Isn’t Working Anymore 11
Don’t Get Netflixed: Your Current Business ModelIsn’t Going to Last Much Longer 3
Blockbuster Gets Netflixed 5Even Netflix Is in Danger of Being Netflixed 10
2
Business Models 101: Creating, Delivering, andCapturing Value 17
How Does Your Company Create Value? 19How Does Your Organization Deliver Value? 21How Does Your Organization Capture Value? 29Putting the Entire Business Model Story Together 32
3
Why Organizations Fail at Business Model Innovation 35
10 Reasons Companies Fail at Business Model Innovation 40
II
Connect, Inspire, Transform: 15 Business ModelInnovation Principles 514
Connect: Business Model Innovation Is aTeam Sport 55
Principle 1. Catalyze Something Bigger Than Yourself 55Principle 2. Enable Random Collisions of Unusual Suspects 60Principle 3. Collaborative Innovation Is the Mantra 64Principle 4. Build Purposeful Networks 67 Principle 5. Together, We Can Design Our Future 72
 vii
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