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WEEKLY DIGEST
24-27 Nov
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CONTENTS

-Editors Picks
-Most Viewed
-Numbers
-Other Industry News
-Industry Moves
- J o bs
- E ve nt s

WEEKLY DIGEST
24-27th November
WEEKLY DIGEST
24-27 Nov
CONTENTS

-Editors Picks
-Most Viewed
-Numbers
-Other Industry News
-Industry Moves
- J o bs
- E ve nt sSubscribe

-Newsletter
-RSS
-SMS

- About Us
- Contact Us:
nikhil@medianama.com
http://www.medianama.com/
Editors Picks
At the 3G India Forum, Rajat Mukarji, Head of Corporate Affairs for Idea Cellular

spoke about how mobile operators need to adjust to the 3G environment. It
appears their approach will involve more of direct marketing than mass marketing,
also focused on reducing the cost of rollout and handsets. For content owners, he
spoke about how live video streaming may be an issue, because of the way
circles in India are structured, and suggested means of tackling that issue.

A must read.
India announced a tender for Mobile Number Portability recently, and from the

tender emerged two very interesting aspects of the MNP process - if a consumer
wants to switch from one operator to another, the recipient operator will have to take
the lead, and the entire process cannot take more than 2 days, in which, the service
should be stopped for less than 2 hours. India will have a minimum of two MNP
operators, in two well defined MNP Service Zones, with exclusive rights for 5 years.

More here.
Nokia announced the launch of its Music Store in India. The pricing of the service

has not been disclosed, but it appears to have two models - Comes With Music,
which gives handset buyers access to unlimited music for a year, and a pay per
download model. Content owners including Universal Music, Hungama Mobile and
the Indian Music Industry association IMI have come on board, giving Nokia access
to a significant majority of Indian popular music. They've not disclosed the revenue
share, but sources have informed us it's not a viable proposition for Nokia. The
content will be available both online and mobile, as well as at retail outlets.

More here.
WEEKLY DIGEST
24-27 Nov
CONTENTS

-Editors Picks
-Most Viewed
-Numbers
-Other Industry News
-Industry Moves
- J o bs
- E ve nt sSubscribe

-Newsletter
-RSS
-SMS

- About Us
- Contact Us:
nikhil@medianama.com
http://www.medianama.com/
Most Viewed
Gaurav Mishra, Co-Founder of Sequoia Capital funded Indian search engineGur uj i

put in his papers. Guruji hasn't been a crowd favourite, as is evident from the I-told-
you-so comments that we received, but CEO Anurag Dod and investor Sumir
Chadha claim that all is well, and the company has spent very little from their last
round of funding. Chadha rubbished the rumour that they've written off the Guruji
investment. Read what Dod had to say, here, and what Chadha clarified here.

Indiatimes has launched a portal for women called iDiva, which has its own mail

offering for women and features content targeting women, including content
aggregated from womens mags. Indiatimes has also launched a B2B marketplace,
connecting buyers and sellers from various business verticals. Surprisingly, this is
an Indiatimes initiative, not one from Times Business Solutions. More here.

We looked at some numbers on the Indian music Industry, sent across by Motorola

owned content aggregator Soundbuzz, and considered the situation where the
tables may have turned – perhaps a music owner like T-Series has become
dependent on Hungama for monetizing their content, unlike a situation wherein the
content aggregator and distributor like Hungama was dependent on T-Series for
content. What do you think? Do comment here.

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