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Presentation Title
Subtitle or catch phrase for the presentation

DIGITAL MARKETING

Your Name Class Name

TWO WHEELER INDUSTRY IN INDIA

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Established in 1955 by the Indian Army First motorcycle on Indian roads Bullet from Royal Enfield Made in England and assembled at Chennai Second largest producer of two wheelers in the world ConsistsSubtitle or catch phrase for the presentation of

Presentation Title

Motorcycles Scooters Scooterettes Mopeds

Bikes and scooterettes cover a major segment

Your Name Class Name

HERO HONDA
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A Public Limited Company Old and trusted player Founded in 1984 in Gurgaon, Haryana First product was Hero Honda CD 100 Produces scooterettes and motorcycles Subtitle of more than 25 million Customer baseor catch phrase for the presentation Over 3500 touch points Produces 1.3 billion bikes a year (3.28 million in 2008-09) Every 2nd motorcycle sold in the country is a Hero Honda product Average annual revenue of ` 131.6 Crore (` 1281 Crore in 2008-09) Faces competition from Bajaj Auto (24%), TVS (17.7%), Honda (8.5%), Your Name Yamaha (3.8%) and Royal Enfield (2.5%) Class Name

Presentation Title

MARKETING STRATEGY
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Aggressive advertising Annual budgets exceeding ` 100 Crore Used print and mass media like TV and hoardings extensively Associated with sports such as cricket and golf , in India Sponsors entertainment through awards and celebrity functions Subtitle or catch phrase for the presentation Local advertising through dealers and sub-dealers Famous Campaigns:

Presentation Title

Fill It, Shut It, Forget It Hero Honda Splendour We Care Promoted by Hrithik Roshan Dhak Dhak Go AV Campaign Your Name Go / Always Game Hero Honda Karizma Jet Set Class Name Is A Waste Of Time Hero Honda CBZ Thinking

CURRENT CAMPAIGNS
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Presentation Title
Subtitle or catch phrase for the presentation

Your Name Class Name

CURRENT CAMPAIGNS
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Presentation Title
Subtitle or catch phrase for the presentation

Your Name Class Name

CURRENT CAMPAIGNS
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Presentation Title
Subtitle or catch phrase for the presentation

Your Name Class Name

SWOT ANALYSIS
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STRENGTHS
Recognised and established brand name Effective advertising capability

WEAKNESSES

Presentation Title Incompetent Research and Development

Use International presence for domestic penetration Leverage brand identity and current campaign

Subtitle or OPPORTUNITIES catch phrase for the presentation

THREATS
Your Name Class Name

Domestic competition Hondas strategy

HERO MOTOR CORP

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Focus on segmentation and sub-branding Continue with emotional branding Produce bikes for everyone Focus Differentiation strategy (avoids product confusion)
Hero Honda Har Goan, Har Aangan Subtitle or catch phrase for the presentation Hunk Looks Stunning Even While Standing

Presentation Title

Continue with the traditional mix

Celebrity Advertisements Print and Outdoor Advertisements Cover Advertisements (Mujhe Kuch Kehna Hain, Man-Of-The-Match) Public Your NameService Advertisements (Desh Ki Dhadkan, Dhak Dhak Go) Broadcast Advertisements (Roadies, Sa Re Ga Ma Pa) Class Name

RURAL MARKETING
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Focus on segmentation and sub-branding

Splendour Price oriented people Passion Price with style Glamour Price and technology oriented people

Subtitle or catch phrase for the presentation Promoting through mobile phones
SMS Promotions announcing new products, offers and dealers MMS Promotions (video clips, mobile advertisements etc.) WAP Downloads Mobile Biking Gaming application Auto Dialler calls

Presentation Title Continue with emotional branding

Your Name Class Name

URBAN MARKETING
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Focus on segmentation and sub-branding

CBZ Passionate bikers Karizma Style and Sport biking Impulse First launch by Hero Moto Corp

Subtitle or catch phrase Social Media Promoting through SEO andfor the presentation
Promotions on Facebook, YouTube etc. Live support from Twitter MMS Promotions (video clips, mobile advertisements etc.) WAP Downloads Mobile Biking Gaming application Your Name Online Portal (test drive, brochure, dealers, merchandise, blogs etc.) Class Name Hero Community and Exclusives

Presentation Title Continue with emotional branding

month day, year

Presentation Title
Subtitle or catch phrase for the presentation
PRESENTED BY: ANAND MALKAN (PG10008) APURVA BORAR (PG10013) JUGAL SHAH (PG10033) MADHURI ROY (PG10041) PAWRUSH ELAVIA (PG10059) Your Name SOWMYA JAISWAL (PG10090) SANJEEV SINGH (PG10122) Class Name