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NoRedCapes.com - The Power of a Stump Speech

 
 
 
 
 
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This unique challenge of politics is the territory that gave birth to the notion of a stump speech. Others have called it an “elevator speech.” No matter what you call it, the point is simple: if you cannot communicate your central message in 30 seconds you won’t be able to communicate it effectively in 30 minutes.

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11/30/2008
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